As part of its rapid expansion in recent and coming days, the GM-owned carsharing service Maven will be expanding notably in the New York City area over the coming months, according to a press release from GM.
Considering that New York City was one of the first cities that Maven launched in, roughly a year and a half ago, the expansion plans represent a sort of homecoming in a way — a sign that the carsharing service is probably going to be around for quite a while longer.
As an aside on that count, Maven has now launched in 17 different major cities in North America.
To those unfamiliar with the service, I’ll offer a brief overview here: Maven is an on-demand carsharing service that doesn’t charge an annual fee. The cars are, as you would expect, all GM vehicles. Rental terms are fairly flexible. There’s more that could be said, but that’s the gist of it.
“More than 80 vehicles are available in Manhattan, from Columbia University to Battery Park, for hourly or daily reservations. Maven will continue to expand into the boroughs and throughout the city to provide cars around the corner from where New Yorkers live, work, and play, all without a membership fee,” the press release from GM reads.
“Maven carefully selected lifestyle-oriented cars with all the amenities needed for travel in and outside of New York. Residents who feel trapped in the densely populated urban environment can escape for short trips in a sporty sedan or a luxury SUV. All Maven vehicles are loaded with technology, including 4G LTE Wi-Fi, Apple CarPlay and Android Auto.”
The Vice President at General Motors Urban Mobility and Maven, Julia Steyn, commented: “New York City has been part of the fabric of Maven since we launched the brand here in 2015. The addition of Maven City car sharing is an opportunity to showcase what we have learned. We crafted this experience with residents of the city in mind and see this as becoming part of the lifestyle of New Yorkers.”
It’ll be interesting to see what happens with the Maven service as GM’s/Cruise’s self-driving vehicle tech comes along. Presumably, GM has some ambitious plans in that regard.