Audi e-tron quattro Reservations Kick Off In Norway

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Originally published on Gas2.

Norwegians buy more electric cars as a percentage of total new car sales than any other country. Thanks to aggressive national policies that favor purchasing an electric car over a conventional car, nearly half of all new cars in Norway are either fully electric or at least include a plug. China also has significant incentives for what it calls “new energy vehicles,” but sales there amounted to just over 2% of the market. So, when Audi chose where it would begin taking reservations for its e-tron quattro (a name that begs to be capitalized) electric SUV, it picked Norway.

Starting today, people in Norway can reserve an Audi e-tron quattro by putting down a deposit of 20,000 kroner, equal to about $2,900. A statement by Audi Norway says, “Simultaneously with the unveiling of the electric Audi e-tron Sportback concept, Audi Norway plans for an advance reservation solution for the electric full-size SUV Audi e-tron quattro. The car is ready for production next year and the Norwegian market is first out with such reservation solution.” The e-tron Sportback (Audi really needs to take a class in capitalization) was unveiled last week at the Auto Shanghai.

No matter how you spell it, the e-tron quattro is an appealing car. It looks like a real honest to gosh SUV rather than a scrunched down sedan trying to pretend its a coupe. Although, why an electric car requires such an enormous grille is a question many people would like an answer to. Audi’s Dietmar Voggenreiter took a not so subtle dig at Tesla when he said back in February that the e-tron quattro would be the “first real premium manufacturer doing a premium electric SUV.”

It will have 3 electric motors — two in the rear and one in front — which will make torque vectoring possible. That’s a phrase that has become popular over the past few years, even though not 3 people in 100 can tell you what it means. For a century, engineers have been struggling to make mechanical systems that allow one driven wheel turn faster than the other. We have had Positraction, limited slip, and Torsen differentials galore, but with electric drivelines now de riguer, the need to make gears mesh at different speeds by using complex clutch mechanisms is eliminated. By adjusting how much juice is provided electronically, each driven wheel gets all the power it can handle and no more.

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A total of 435 horsepower is on tap. Although, that figure can jump up to 500 horsepower during “boost mode” operation. The 0–60 time is estimated at 4.5 seconds. With a 95 kWh battery, EPA range should be on the order of 270 miles or so. The company claims 310 miles using the European testing protocol, which is profoundly optimistic 130% of the time. The car will use the CCS charging system and can accept up to 150 kW of charging power. 150 kW chargers are in short supply today (there may not be any, actually), but more are coming soon.

Prices have not been announced yet but expect the car to cost very close to what an equivalent Tesla Model X sells for. Will the e-tron quattro be a “compelling car,” one that will pry some buyers away from Tesla and into Audi showrooms? Probably. There’s a reason why there is a Burger King next door to every McDonald’s. People like choices and, from what we know so far, the e-tron quattro could be just the ticket for some shoppers who want a real SUV that is powered by electrons instead of molecules.

Source: Inside EVs

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Steve Hanley

Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else The Force may lead him. He is proud to be "woke" and doesn't really give a damn why the glass broke. He believes passionately in what Socrates said 3000 years ago: "The secret to change is to focus all of your energy not on fighting the old but on building the new."

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