Published on April 19th, 2017 | by Cynthia Shahan0
Audi’s e-tron Sportback Concept Could Be A Blockbuster
April 19th, 2017 by Cynthia Shahan
A four-door Gran Turismo Audi e-tron Sportback concept has shed its skin — it looks futuristic, exciting, and like nothing that is going into production anytime soon.
Audi presented the compelling Audi e-tron Sportback concept car at the Shanghai Auto Show this week. Driven by consumer demand, investor demand, and even worker demand, Audi and parent Volkswagen Group are moving faster into the electric future than most other carmakers — well, they were slower to launch an electric car, but VW Group intends to have 25% of its sales coming from EVs in 2025. Part of that quick transition is actually producing vehicles like the one above … well, someday. With regard to this concept car, Rupert Stadler, Chairman of the Board of Management of AUDI AG, noted:
“Our Audi e-tron will be starting out in 2018 – the first electric car in its competitive field that is fit for everyday use. With a range of over 500 kilometers (310.7 miles) and the special electric driving experience, we will make this sporty SUV the must-have product of the next decade. Following close on its heels, in 2019, comes the production version of the Audi e-tron Sportback – an emotional coupé version that is thrillingly identifiable as an electric car at the very first glance.”
Here are some details (for a car that is just an idea, of course): “The four-door Gran Turismo Audi e-tron Sportback concept comes with a 320 kW electric drive. The formal idiom combines classic Audi elements with an array of trendsetting details: an electrifying architecture, tailored consistently to the technology and the package of the electric drive. … Expansive touch-sensitive screens below the central display, on the center console and in the door trims supply information and interact with the on-board systems. Horizontal surfaces on the dashboard and the seemingly floating center console convey a sense of open perspectives for the occupants of the four individual seats.”
It certainly has an appealing design and engaging but not overdone interior. Clearly, these are concept renderings, so it’s hard to know what the exterior or interior will really look like. We’ll have to wait till next year or so to see. In the meantime, here’s more info from Audi:
“The concept car’s lighting technology is an innovation that is visible by both day and night. Digitally controlled Matrix LED units at the front and rear produce an excellent light yield. Minuscule Digital Matrix projectors literally make their mark on the road ahead, turning light into a versatile, dynamic channel of communication with the surroundings. The brand with the four rings was the first in the world to adopt full LED headlights, and gave Matrix LED technology, laser lighting and OLED technology a significant push towards their breakthrough. The technology study for Shanghai now premieres a whole host of complex functions that steer vision and interaction with the surroundings in a new direction.
“Narrow light strips on both sides below the front lid – the daytime running lights – become the eyes on the face of the study. Thanks to a combination of LEDs and a micromirror-studded surface plus complex control technology, a large number of animated movements and signatures are possible. When the e-tron Sportback starts and also when the doors are opened, the system uses switchable segments to generate dynamic visual welcome signals.
“Below the daytime running lights, to the left and right of the Singleframe, there are two large-area light fields each comprising an arrangement of around 250 LEDs. They offer a vast array of possibilities for creating engaging graphics or specific communicative signs, even while on the move.
“For its drive, the e-tron Sportback uses a configuration that will also be adopted in future production Audi models with all-electric drive: One electric motor on the front axle and two on the rear power all four wheels, transforming the high-performance coupé into a quattro in typical Audi style. 320 kW of power – which can even reach 370 kW in the boost mode – provide a fitting level of propulsion, with the sprint from 0 to 100 km/h (62.1 mph) a done deal in just 4.5 seconds. With the battery’s energy content of 95 kilowatt-hours, its range is in excess of 500 kilometers (310.7 miles) (NEDC).
“As previously on the e-tron quattro concept, the technology study’s liquid-cooled lithium-ion battery is positioned between the axles below the passenger compartment. This installation position provides for a low center of gravity and a balanced axle load distribution of 52:48 (front/rear). And that gives the sporty SUV outstanding driving dynamics and driving safety compared with other vehicles in the segment. The battery can be charged by the Combined Charging System with dual connections for alternating current (AC) and direct current (DC).”
China is far and away the leading electric vehicle market, so while it may seem odd historically for Volkswagen to unveil such a significant vehicle in China instead of Europe, it is blatantly deliberate. Dr. Dietmar Voggenreiter, Member of the Board of Management for Marketing and Sales at AUDI AG, notes:
“We have made a conscious decision to give the Audi e-tron Sportback its first showing here in Shanghai, because China is the world’s leading market for electric automobiles. That applies as much to the infrastructure and financial support as it does to sales. There are already about 150,000 charging stations in the country, with another 100,000 due to come on stream by the end of 2017. We are well equipped for this rapid growth. In the next five years we will be offering five e-tron models in China, including purely battery-powered vehicles with ranges well in excess of 500 kilometers (310.7 miles) such as the Audi e-tron Sportback.”
In other words, while this is a concept vehicle, it is apparently the kind that is close to production and targeted strongly at the Chinese market.
In case you are concerned about the dimensions of the e-tron Sportback and whether it will fit in your parking space, the specs are: “exterior length of 4.90 meters (16.1 ft), a width of 1.98 meters (6.5 ft) and a height of 1.53 meters (5.0 ft) with a wheelbase of 2.93 meters (9.6 ft).” That makes the e-tron Sportback a C-segment vehicle with a similar size as the Audi A7.
Notably, part of the design of the concept car is dependent on regulations: “Small cameras replace the exterior mirrors. This technology offers other advantages besides improved air flow and reduced wind noise. The blind spot of the physical exterior mirror is virtually eliminated, as is the obstruction to the diagonal forward view. The camera images are shown on separate displays in the doors. Audi is showing this technology as a concrete foretaste of the production version.”