Published on April 16th, 2017 | by James Ayre0
Apple Granted Self-Driving Vehicle Testing Permit In California
April 16th, 2017 by James Ayre
The California Department of Motor Vehicles has granted Apple a permit to test self-driving vehicles in the state, the regulatory body recently revealed. The permit that was granted allows Apple to perform self-driving vehicle testing operations in 3 different vehicles, with 6 different drivers.
The vehicles in question are all 2015 Lexus RX450h models, it should be noted — rather than those little “Apple Cars” that we had seen a bit before. That seems to suggest that earlier reports that Apple is backing away from car development and refocusing on self-driving vehicle tech were accurate.
The President of Consultancy at Theodore & Associates, and also a former vice president at Ford Motor Company and Chrysler, Chris Theodore, commented on the matter to Reuters: “This does confirm what’s long been rumored: that Apple is at least toying with the idea of getting into the autonomous game in some capacity. … This is not necessarily automobiles as initially rumored, but software or possibly hardware associated with autonomous technology.”
My personal guess would be that Apple is working towards the development of complete self-driving vehicle tech + vehicle operating systems — in other words, towards development of Apple-branded self-driving vehicle operating systems and hardware.
Presumably, there would be a strong market for such a thing, considering how many people buy Apple smartphones, tablets, and laptops.
Reuters provides a bit more: “An Apple spokesman declined to comment directly on the filing, pointing back to a statement the company made in November when it wrote to the US National Highway Traffic Safety Administration (NHTSA) on the subject of regulating self-driving vehicles.”
That statement from Apple’s director of product integrity (previously of Ford), Steve Kenner, included this line: “The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”
To add to my earlier statements on the matter, I’m curious, how many people reading this would prefer that their self-driving vehicle’s tech and operating/infotainment system be designed by Apple rather than in house by an auto manufacturer?