Connect with us

Hi, what are you looking for?



Ford Ceases European Focus Electric Production

Following a couple of years of low sales in the market, Ford has officially ceased production of the Focus Electric in Europe (at the facility in Saarlouis, Germany, to be specific).

Following a couple of years of low sales in the market, Ford has officially ceased production of the Focus Electric in Europe (at the facility in Saarlouis, Germany, to be specific).

European production of the all-electric Focus Electric began back in 2013, but sales have been anemic to date — with just 61 units sold in Europe in 2016, and just 70 sold there in 2015.

The head of global vehicle evaluation at Ford, Graham Hoare, commented: “Volumes are not strong enough. We will revisit when the market matures.” But is it a matter of the market maturing, or a matter of Ford’s interest and competitiveness in the market maturing?

The Ford Focus Electric did get a battery boost last year, increasing the battery capacity to 33.5 kWh, and the EPA-rated range to 115 miles (185 km) on a single charge. The European rating is ~225 km (140 miles), up from ~160 km (100 miles), but those aren’t real-world ranges. The EPA ratings are much more comparable to real-world driving.

“Ford has previously said that sales of full electric vehicles were low in Europe because few customers see them as a practical choice,” Automotive News comments. “Ford has been reluctant to discount the model to boost sales, as other manufacturers of electric vehicles have done.”

The Focus Electric has a €34,900 price tag in Germany and costs £31,395 in the UK, compared to $29,120 in the US — all before incentives (which equal €4,000 in Germany, £4,500 in the UK, and up to $7,500 from the US federal government).

Considering the competition — Renault Zoe, Nissan Leaf, etc. — it shouldn’t be too surprising that Ford Focus Electric sales haven’t taken off in Europe. The pricing is a bit high for what’s on offer. Possibly by design?…

In related news, Ford has claimed that by 2020 it will release an all-electric SUV with ~300 miles of range on a single charge. Perhaps that model would do better — though, that depends greatly on pricing.

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


You May Also Like


Some Ford dealers and state dealer groups are pushing back against the company's plan for selling electric cars.


The UK auto market saw plugin electric vehicles take 27.7% share in November, down from 28.1% year on year. Full electric share grew YoY,...


We’ve looked at the top selling plugin vehicle models in the world. Let’s now take a look at the auto brands and auto groups...


Ford and SK Innovation broke ground today in Glendale, Kentucky, on a battery factory that will create 5,000 new jobs. The training for these...

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.