Embark — New Self-Driving Truck Startup

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

A self-driving truck startup by the name of Embark was granted approval by the State of Nevada earlier this year to begin testing of its technology on Nevada’s public roads. Following that approval, the company has apparently decided to emerge from cover. Presumably, it would get found out before too long anyway.

The company’s tech is apparently based around fully autonomous, exit-to-exit commercial truck transportation on freeways — with the idea apparently being that this is where self-driving tech stands to be the most useful, and also the most effective. Human drivers handle all of the city driving, but have free time in between city stops to rest, and therefore to increase transportation/shipping efficiency — with such a system, drivers could be on the road for very long shifts. It would seem so anyways.

The CEO and co-founder of Embark, Alex Rodrigues, commented: “Embark’s truck uses a combination of radars, cameras and LiDARs to perceive the world around it. The millions of data points from these sensors are processed using a form of Artificial Intelligence known as Deep Neural Nets (or DNNs) that allow the truck to learn from its own experience.” Note that Tesla uses essentially the same approach.

“Analyzing terabyte upon terabyte of real-world data, Embark’s DNNs have learned how to see through glare, fog, and darkness on their own. We’ve programmed them with a set of rules to help safely navigate most situations, how to safely learn from the unexpected, and how to apply that experience to new situations going forward.”

Notably, the startup is currently home to employees who previously worked at SpaceX, Audi’s self-driving vehicle program, and Stanford AI. Maven Ventures is currently the primary backer.

Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.

CleanTechnica Holiday Wish Book

Holiday Wish Book Cover

Click to download.

Our Latest EVObsession Video

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it!! So, we've decided to completely nix paywalls here at CleanTechnica. But...
Like other media companies, we need reader support! If you support us, please chip in a bit monthly to help our team write, edit, and publish 15 cleantech stories a day!
Thank you!

CleanTechnica uses affiliate links. See our policy here.

James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

James Ayre has 4830 posts and counting. See all posts by James Ayre