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While the launch (and beginning of production as well) is still quite a long while off, Lucid Motors has now begun advertising its very impressive-looking all-electric sedan, the Lucid Air, in earnest.

Cars

Lucid Air Showing Off In The Snow (Video)

While the launch (and beginning of production as well) is still quite a long while off, Lucid Motors has now begun advertising its very impressive-looking all-electric sedan, the Lucid Air, in earnest.

While the launch (and beginning of production as well) is still quite a long while off, Lucid Motors has now begun advertising its very impressive-looking all-electric sedan, the Lucid Air, in earnest.

We posted a recently released promo video of the Lucid Air shot in San Francisco a few days ago — making for a pretty good tease of the model. But driving in San Francisco is one thing, driving in and on snow and ice in northern Illinois is something else. … With that apparently in mind, the company has released the interesting video posted just below, showing the Lucid Air being driven aggressively in the snow in Minnesota. Enjoy.

Lucid provides more:

“The Lucid team recently took our alpha development prototypes to northern Minnesota for winter testing, as the region provides the perfect environment for honing many vehicle attributes. Temperatures as low as -18F (-28C) are tough on just about every element of a vehicle. This extreme environment allows us to build upon extensive simulations and climate chamber development, and to perform grueling real-world cold-driving testing and validation of our powertrain, battery, thermal, body, and chassis systems.

“Much of our time in Minnesota was focused on braking systems and vehicle dynamics. Low friction surfaces, such as deep and packed snow, polished ice, and split left-versus-right friction, challenge both the car and the driver, allowing us to develop anti-lock braking, traction control, and stability-control systems to ensure comfortable, stable progress through the worst conditions seen on the road.”

Sure looks like a nice ride for people who like being driven by chauffeurs, as seems to be a target audience from the very comfortable-looking back seats.

But make no mistake — Lucid is targeting drivers too:

“An advanced modern vehicle can easily rely on technology and forget about the driver. The Lucid Air has advanced technology, but our philosophy is to ensure that these systems always work in harmony with the driver. Technology should never come before feeling. The driver should experience the subtle information being fed from the front tires to their fingers; they should sense the car come alive and gently yaw under throttle mid-corner. The Lucid Air does exactly what the driver wants, when they want it.

“At Lucid we believe a car shouldn’t be just a mode of transport, a way of getting from A to B. We believe that your vehicle should evoke emotions and make you feel alive. We can’t wait to show you how the Lucid Air does that. We look forward to sharing more of what we are creating as the testing progresses.”

 

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Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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