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Autonomous Vehicles

Published on November 29th, 2016 | by Michael Barnard

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Tesla Model 3 Not Threatened By Chevy Bolt

November 29th, 2016 by  


tesla-vs-bolt

Many people are writing opinion pieces about the Chevy Bolt now that the Bolt is available for test drives. There have been several pieces in CleanTechnica, of course, with the most recent tackling its look.

The Bolt is doing well, too, with people favourably impressed with the Bolt’s handling, range, and interior space. However, they are still comparing the two cars based on a simplistic set of stats which don’t list all of the innovations and hence differentiation that comes with Teslas.

So, let’s go through a bigger list and put together a weighted evaluation matrix. For those who can’t wait, the radar chart above tells the strong story quickly.

For those interested in the details, let’s look at each of the differentiating factors. The eye chart below does expand if you click on it.

screen-shot-2016-11-28-at-4-08-16-pm

The Bolt isn’t that exciting, but let’s quantify this with a weighted evaluation matrix against these factors. The table below ranks each element from 1 (low) to 5 (high) for the point of differentiation, and then takes a stab at defining how much an average purchaser of each vehicle will consider that factor.

screen-shot-2016-11-28-at-3-42-33-pm

When you go through all of the advantages the Model 3 has over the Bolt, this weighted assessment suggests it’s almost twice as desirable. However, this is an aggregate assumption of consumer weightings, not a behavioural economics study, and individual consumers will vary substantially.

I’m very pleased that the Bolt is being produced. The reviews indicate that Chevy actually built a competent car — it already won a major automotive award, 2017 Motor Trend Car of the Year. But it’s not a Tesla Model 3, which will exceed “competent” by a long shot and is competing in a different category that has a much higher price point.

I’m also completely unsurprised that Chevy is hauling it back to compliance car status instead of the “every US state” car it was intending. And of course, that’s “US state,” not multiple countries. The Model 3 will be available in most developed countries in the world in 2018. Availability will play a factor too.





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About the Author

works with startups, existing businesses and investors to identify opportunities for significant bottom line growth in the transforming low-carbon economy. He regularly publishes analyses of low-carbon technology and policy in sites including Newsweek, Slate, Forbes, Huffington Post, Quartz, CleanTechnica and RenewEconomy, with some of his work included in textbooks. Third-party articles on his analyses and interviews have been published in dozens of news sites globally and have reached #1 on Reddit Science. Much of his work originates on Quora.com, where Mike has been a Top Writer annually since 2012. He's available for consultation, speaking engagements and Board positions.



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