CleanTechnica’s New Focus

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We’ve at times been accused of having an agenda here on CleanTechnica.

Damn right we have an agenda!

Our agenda is to help humanity and help humans, and to base our work on science and evidence as much as possible.

To be frank, though, for years we’ve just been having fun. The growth of cleantech is fun, news about scientific breakthroughs is fun, electric cars are fun, rooftop revolution is fun, crunching numbers is fun.

We intend to keep having a ton of fun — even more fun — but we also intend to be as absolutely, exceedingly, wonderfully useful as possible. And that means spending more time on the people, topics, and cultures that could use our help.

That’s all fluffy talk, though — what the heck am I talking about in practice?

  1. We will continue to publish about big, growing trends in key cleantech industries — stuff like this, this, and this. However, we will leave more of the non-monumental “industry insider” stories for sister sites Solar Love (solar), EV Obsession (electric vehicles), Cleantechies (wind and solar), and Planetsave (policy).
  2. We will more obsessively highlight city, county, and state policies and programs that should be replicated across the world. Cities are where most of the change must happen, and we need more people to take powerful cleantech policies and implement them in their locations. We need more of you to take up leadership roles in your communities to share, inspire, and put into practice useful cleantech policies and programs.
  3. We will also focus more on the communication approaches that seem to most effectively persuade people, sharing these with our readers.
  4. Consumer technology has been a key focus of our work since the very beginning. It is routinely chosen as a top (or the top) interest in our reader surveys. We will continue to highlight useful consumer technology news, and we will continue to review products and provide original insight into the pros and cons of various products. However, rather than somewhat indiscriminately covering consumer tech, we will be more mindful of whether a story is genuinely useful. If it seems it’s really just for people obsessed with every little piece of news about solar or EV products, the story will go on Solar Love or EV Obsession.
  5. As a member of the media with a team of people who know much more about cleantech than most of the mainstream reporters who cover the industry from time to time, CleanTechnica will also work harder to constructively highlight mistakes with mainstream reporting on cleantech and try to get these points in front of reporters’ and editors’ eyeballs.
  6. With all things in life, I think we should have a solid reason for doing something — we shouldn’t just do things “because.” We need cleantech in order to deal with catastrophic climate change, global warming, and pollution. More people need to understand the threat these things face to society in order to understand why cleantech is so important, so we will be covering these topics at least as much as in the past.
  7. We will focus more on the politically neutral reasons for promoting cleantech as well, but in a more powerful way. This includes economic benefits of cleantech, international competitiveness, and quite simply, “for the money” reasons.
  8. National and international policy and political matters that we think the voting public should be aware of will also still be highlighted. However, more “insider” type stories will go on Planetsave.

I hope this sounds wonderful to all of you! Of course, it may seem like this is already basically what we do, but there’s a lot of nuance in which stories we run and how we run them, and this lays out where in this niche but increasingly mainstream sector I think CleanTechnica can have the most impact.

Additionally, it’s not only what we cover but how we cover it. We will try to cover these things in ways that inspire more and more action and provide deeper and deeper understanding to a large number of people.

Photo (featuring the boys from EV Volumes and our buddy Kuba) by CleanTechnica and GridhHub

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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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