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Mercedes Rumored To Be Creating Sub-Brand For EVs, 2 Electric SUVs & 2 Electric Sedans In The Works

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Mercedes-Benz will be creating a new sub-brand for electric vehicles, with 2 new fully electric SUV models and 2 new fully electric sedan models now in the works, if rumors are to be believed.

The rumors have reportedly been confirmed by 2 unnamed people familiar with the plan, according to Bloomberg, so it seems pretty likely that there’s something to them — though, your mileage may vary. The name for the sub-brand has reportedly yet to be decided upon.

As Mercedes-Benz CEO Dieter Zetsche revealed back in June, the company is supposed to be unveiling a new electric car at the upcoming (in September) Paris Motor Show. It seems a fair guess that the new sub-brand will make its debut there as well.

Bloomberg continues, with reports that, “Mercedes will start selling its electric line-up before the end of the decade, one of the people familiar with the plans said. In addition to the e-cars, Mercedes parent Daimler AG is planning its first all-electric heavy-duty delivery truck by the start of the next decade. The company has also promised electric versions of each of the vehicles in the Smart city-car brand.”

The first new electric car from mercedes is supposed to be manufactured at the company’s Bremen (Germany) factory.

Also of note, it’s been reported that the prototype set to be revealed at the upcoming Paris Motor Show is an electric SUV with 500 kilometers (~310 miles) of range on a single charge.


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Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


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