Pricing information for the Austrian release of the Hyundai IONIQ has now been revealed, showing that the local all-electric version of the sedan will run you about €9,000 more than the hybrid will.
Pricing information for the Austrian release of the plug-in hybrid (PHEV) version of the Hyundai IONIQ has yet to be revealed. As that release won’t occur until the middle of 2017, though, we likely still have awhile to wait for the price. The conventional hybrid and all-electric (EV) versions of IONIQ will be released in the Austrian market in just a few months.
The exact prices are: €24,990 for the hybrid, and €33,990 for the EV.
As far as competition goes, as Push EVs notes, “in Austria the regular Prius starts at €29,990, while the hybrid Auris starts from €23,850. Since the Auris is built in Europe, it can be offered at a better price in this continent. This is why the hybrid Auris is much more popular in Europe than the Prius made in Japan. In (the) Netherlands the soon to be released Toyota Prius Plug-in already (has) a price, it starts at €34,495. Don’t expect the Japanese made hybrids from Toyota (to) be price competitive in Europe. Toyota Auris hybrid and Hyundai IONIQ hybrid will dispute the same buyers in Europe.”
It should be stated here that Hyundai reps have previously revealed that the all-electric IONIQ will likely be getting a battery-pack upgrade within the next few years. Between that promise and a relatively high increase in the upfront price of the EV IONIQ vs the hybrid, it seems unlikely Hyundai is aiming for or will achieve large sales of the EV version in the opening year. Watching the sales figures unfold over the rest of 2016 should be interesting, though.
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