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Hip Hop Caucus Partners With The Solutions Project To “Think 100%”

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New Era, Hip Hop Caucus, and The Solutions Project are collaborating to put ‘100% thinking’ on and in more heads.

100-teamDuring a time when social injustice, energy poverty, and environmental and health disparities are very apparent (at least to those who are paying attention to something beside celebrity booty photos and funny cat videos), a collaboration between a leading community organizer and a forward-thinking renewable energy campaign is looking to boost awareness of the importance of enabling access to clean energy for everyone, not just the privileged.

“Today, too many people across the country still don’t have access to the new, safe and affordable energy powered by the wind, water and sun and made even cheaper with energy efficiency. They are left with old, dirty and often expensive energy that not only keeps utility and gas bills out of their control, but pollutes the air and water in the neighborhoods where they or other Americans live. While this old energy helped industry and cities grow in the past, it holds too many of us back and costs too much to continue. Our household budgets and the health of our families are being threatened.” – 100%

The Hip Hop Caucus, which has been a leading light in the push to get more young people involved in voting, civic leadership, and community organizing, is collaborating with The Solutions Project‘s 100% campaign through a unique and well-targeted fundraising effort — a New Era limited edition fitted cap designed by award-winning producer Malik Yusef (who is also the Hip Hop Caucus Director of Arts and Culture), Rev. Lennox Yearwood Jr. (Hip Hop Caucus President and CEO), and actress, model and singer K.D. Aubert.


The cap’s design also speaks to the need for a wider scope of changes beyond just access to clean energy for all, with its Think 100% logo echoing the desire for radically inclusive solutions across a range of issues:

“This ‘THINK 100%’ cap visually represents Hip Hop Caucus values beyond 100% clean energy, we advocate for 100% equal rights and communities that are 100% free from violence and police brutality. This thinking cap is for 100% of people who give 100% to the movement, for a better, more sustainable future.” – Rev. Lennox Yearwood Jr.

All of the proceeds from sales of the soon-to-be-released cap will go to fund the efforts to get “affordable, clean energy to 100% of people,” and could serve as a great awareness-raising tool among those whose wardrobes include New Era caps as essential daily accessories.

We are so excited to work with Hip Hop Caucus on this hat that will keep making the world a better place on our minds – quite literally – at all times. We hope that people wearing and seeing the cap will be inspired to take action so that everyone can live in a healthy, safe, and sustainable community, especially those most harmed by pollution and violence.” – Sarah Shanley Hope, Executive Director of the 100% Campaign

The Think 100% caps will go on sale beginning this Monday, July 18th at the online store for $40.

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Derek lives in southwestern New Mexico and digs bicycles, simple living, fungi, organic gardening, sustainable lifestyle design, bouldering, and permaculture. He loves fresh roasted chiles, peanut butter on everything, and buckets of coffee.


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