Mahindra e2o Is Coming To UK
Originally published on Sustainnovate.
The India-based car manufacturer Mahindra has now opened up reservations for its e2o electric car in the UK market.
The 3-door, 4-seat hatchback possesses an advertised range of 79 miles per full charge, and was designed specifically for transportation in dense urban environments (the company is based out of India, of course). First deliveries in the UK market are slated to begin in May.
While the Mahindra e2o doesn’t have quite the same mass-market appeal as the Tesla Model 3 (and sales/reservation numbers will be notably fewer), it’s also considerably cheaper.
The model will feature a starting price of £12,995 in the UK market (after local incentives/rebates are applied). While that is considerably higher than the price for the model in the Indian market (~£6,000), it should be noted that the UK version is significantly upgraded as well — with a bigger battery pack, a fancier interior trim, and improved safety.
Autocar provides more:
There are two trim levels available, with the higher-spec TechX starting at £15,995. It includes touchscreen infotainment with a reversing camera, telematics, Revive remote emergency recharging, leather seats, alloy wheels and a rapid charging port.
The price range makes it more expensive than the Renault Twizy, which starts at £6895, but cheaper than cars like the Renault Zoe and Nissan Leaf, which cost £18,445 and £25,790 respectively. Mahindra will also offer a finance scheme for the e2o, including hire purchase, PCP and business leasing options, but these are yet to be determined as the firm is awaiting residual values confirmation.
The e2o has a top speed of 63 mph and achieves 0-25 mph in 4.9 sec, while 0-50 mph takes 18sec. The 13.9 kWh lithium-ion battery powers a 42 bhp electric motor with 67 lb ft of instantly available torque and takes nine hours to charge from empty. The e2o TechX also has a fast charge option, taking 1.5 hours.
As far as the company’s approach to sales and service, Mahindra is clearly taking a page out of Telsa’s playbook — do the sales process entirely digitally, rather than through dealerships. Test drives can reportedly be booked online for residents/guests in London, Bristol, Birmingham, and Milton Keynes.
The plan for vehicle maintenance will also seemingly follow Tesla’s lead — with mobile service vans set to cover the vast majority of servicing.
The Chairman of Mahindra Group, Anand Mahindra, commented: “People want it to be like other tech purchases. The whole buying process has mutated. We’re selling you something that is as friendly and easy to buy as an iPhone.”
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How does it perform in the NCAP crash tests.
This kind of vehicle is fine for India as they have very slow moving traffic in towns but in the UK they are not safe as in a crash you are going to be toast. The price is way too high for it as well and not to be too down on it but I think cars like this give EV’s a bad name.
Doesn’t the UK have minimum safety standards?
Well, the article does state the price is higher because of added safety features, most probably to comply with UK (or European) safety standards. Maybe you might want to look into that before judging.
It’s still a very small car that was designed for a different situation and market and personally I wouldn’t get into one.
I’m excited at the prospect of a Mahindra EV offering outside of India but this thing looks a little odd. the top looks stretched out. Is that just me?
The website *may* have better pix (haven’t looked in depth yet): http://mahindrareva.com/
Thanks Brent 🙂 The site does have better pics…but the car looks the same 🙁
To b honest they are going to face stiff challenges to find customers in the UK. They need to change the design drastically to make it as appealing as its competitors like the leaf or twizy…..anyway all the best for mahindra
Any plans to offer it in the US?
It probably targets the “Promille Manta” market. Those 50ccm “cars” you can drive without a drivinglicense (at least here).
They cost about the same in ICE.
There’s also the Aixam Mega EV.
http://www.mega-vehicles.co.uk/en-mega-city-city-4-seat.html