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Autonomous Vehicles

Published on April 1st, 2016 | by Kyle Field

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200,000 Tesla Model 3 Reservations In Less Than 24 Hours

April 1st, 2016 by  


Tesla announced the Tesla Model 3 to much fanfare last night, and by the time we left the event around midnight, there were over 140,000 reservations. Elon tweeted earlier this morning that the crazy rate at which reservations were being put in continued through the night and that reservations had topped 180,000 in fewer than 24 hours.

This number is the most important metric coming out of the Model 3 event last night because it confirms the dreams of the early Tesla team. It confirms that an affordable, high-performance, beautifully styled electric car will draw in consumers by the hundreds of thousands. As we waited in line out front of the Santa Monica Tesla store yesterday, we talked with tons of folks putting reservations down, and while many were longtime Tesla fans and even shareholders, there was also an upwelling of folks from the general public.

People who saw a Tesla on the freeway, looked it up, and pinned it on their list as something to buy when it becomes affordable… and that day is here. People are now seeing the car not only in random sightings on the freeway but all over the internet. The Model 3 announcement is absolutely blowing up on mainstream media, which spreads the message of clean transport to millions if not billions more uninformed viewers and readers.

This is a key shift, as it is evidence that Tesla has moved electric cars into a new category. They are not only selling to early adopters anymore, but the Model 3 is being scooped up by the early majority. People are flocking to this car not because it’s electric, not because of Elon Musk, but because it’s the best car for their money. It’s a superior product across the board and that’s what sells. Zach talked about Cleantech Disruption at his presentation in Mumbai in February and slide 8 from his presentation shows why this is a HUGE deal.

early_majority

Stepping up from early adopters to early majority is key because it signals that the market has achieved sufficient momentum to attract mainstream consumers like the person above. They have the option for a better product and they’re jumping at the opportunity. The Model 3 is a far superior product to any competition on the market today… or in the forecast from any of the other auto manufacturers. This early demand is proof that electric vehicles have achieved sufficient momentum toward becoming the norm.

That frenzy around the Model 3 is evident in the numbers, as just 1 short hour later, Elon tweeted again that the reservation count has gone up another 10% — to 198,000. It will easily exceed 200,000 reservations by the time you read this no matter how fast I type.

Finishing up the early morning twitter storm, Elon closed with a tweet that’s just gravy on top of the successful announcement of the Model 3, the hundreds of thousands of preorders, and the glowing attention from the media that reminds me of the quote from Jaws, “We’re gonna need a bigger boat….”

Heh 😀 I’m sure it’s a problem he’s not upset about. Though, knowing Elon, he’s not even taking today to revel in the glow but is already back to the drawing board, planning out the next Tesla factory, Gigafactory 2, and of course… Model Y. The future is indeed a beautiful thing. #ThanksElon

Related:

Tesla Rolls Out The Red Carpet To Introduce The Model 3

Tesla Already Confirming Early Model 3 Orders

Tesla Model 3’s Official Birthday — CleanTechnica’s Day At The Santa

Tesla Model 3 Chat (Cleantech Talk #23… from Before The Unveiling)

20 Minutes of Tesla Model 3 & Tesla Model X External Video Footage, & 5 Things I Love About The Model 3


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About the Author

I'm a tech geek passionately in search of actionable ways to reduce the negative impact my life has on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need. TSLA investor. Tesla referral code: http://ts.la/kyle623



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