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Autonomous Vehicles

Published on March 13th, 2016 | by Zachary Shahan


~55% Of EV Enthusiasts Likely To Buy/Lease Tesla Model 3

March 13th, 2016 by  

There are certainly EV enthusiasts out there who aren’t Tesla fans (as hard as that is for me to understand) and who don’t intend to buy a Tesla. However, a survey of potential EV buyers showed that the majority plan to buy a Tesla. in fact, the majority plan to buy a Tesla Model 3!

most likely to buy electric cars

Chris Boylan, our newest author, just highlighted 6 reasons the Model 3 is so attractive and will likely be a huge (or perhaps “yuge“) success. I think that basically covered things, but I’ve been planning to write this piece, so am piggy-backing on his great post to highlight that statistic above + a few others as we excitedly await the Model 3 unveiling that is just 2½ weeks away.

The findings highlighted above are from our Electric Cars: What Early Adopters & First Followers Want report, and were shared in a broader January article.

Naturally, the Model 3 stands out because it will be affordable, will have 200+ miles of range, is assumed to have impressive performance, and has the “cool factor” of a Tesla. It’s hard to tease out how much each factor plays into the still-mysterious car’s high demand, but that’s sort of the point. A truly mass-market electric car can’t only have a low price tag, can’t only have strong performance, can’t only have long range, and can’t only have access to a superfast charging network (of which, there’s only the Tesla Supercharger network) — it needs to have all of those things. As it stands, the Tesla Model 3 is the only announced car to have that “full package.”

Coming back to the EV enthusiast surveys we conducted, in addition to the above, just over 50% of our respondents indicated a strong preference for cars that offered over-the-air software updates (which only Teslas offer at the moment), and large percentages greatly valued various autonomous driving options. There was also heavy preference for the option to upgrade one’s battery pack after a few or several years.

Here are charts on how important some of those factors are/were to the EV drivers and potential buyers who we surveyed, as well as an extra one on preferred car classes:

Tesla Supercharger demand


range non drivers

Answers of potential EV buyers.

range EV drivers

Answers of current EV drivers.

car classes 2

Answers of potential EV drivers.

car classes 1

Answers of current EV drivers.


And putting it all together:

most excited ev drivers copy

Answers of potential EV buyers. And in case you’re curious, #3 here is “Long-Range Fully Electric Nissan” and #6 is “Long-Range Fully Electric Volkswagen.”

most excited non owners

Answers of current EV drivers. And again, #3 here is “Long-Range Fully Electric Nissan” and #6 is “Long-Range Fully Electric Volkswagen.”



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About the Author

Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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