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Published on January 15th, 2016 | by Zachary Shahan


#1 Large Luxury Car In US = Tesla Model S (2015 Sales Comparison)

January 15th, 2016 by  

Originally published on EV Obsession.

Thanks to RobStark on the Tesla Motors Club forum, we’ve got news that the Tesla Model S was the #1 best-selling large luxury car (or “premium car,” as some might prefer to call the class) in the United States in 2015.

As we all know, Tesla doesn’t report sales/deliveries by country. However, various outlets estimate Tesla sales using a variety of methods. EV Obsession estimated 26,566 Tesla Model S sales in the US in 2015. Rob notes that the lowest estimate was 24,200. In either case, the Model S outsold the Mercedes S-Class, the BMW 7-Series, the BMW 6-Series, the Audi A7, the Audi A8, the Porsche Panamera, and every other car in this class.

Here’s a quick look at how all these cars compared in 2015 vs 2014:

US Luxury Car Sales Tesla US luxury car sales 2014 US luxury car sales 2015

Giving the conventional automakers a little bit of slack, you could note that if you combined their various models on this class, Mercedes would be a little bit above Tesla, and BMW and Audi would be… well, still quite far behind.

Of course, Tesla doesn’t have the extensive dealer network Mercedes, BMW, and Audi have. Tesla doesn’t have the decades of brand building and advertising. And Tesla doesn’t have the production capacity of these giant automakers.

Think Mercedes, BMW, and Audi (Volkswagen) are getting a little bit concerned about Tesla at this point?

And what about when the Tesla Model 3 comes to market, challenging the BMW 3-series/5-series, the Audi A3/A4/A6, and the Mercedes A-Class/B-Class/C-Class?

I have an idea.

Why is Tesla crushing these class premium brands? Here are some thoughts on that as well:

Tesla Model S P85D Review

Tesla Model S 70D Review

i8 vs Model S vs ELR vs Panamera S E-Hybrid vs i3 (Exclusive)

8 Reasons Electric Cars Kick Your Car’s Boot

The #1 Reason Why Electric Cars Will Dominate The Car Market

The Other #1 Reason Why Electric Cars Will Dominate The Car Market

Tesla’s Competitive Advantages — 5 Big Ones

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About the Author

Zach is tryin' to help society help itself (and other species) with the power of the word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as a solar energy, electric car, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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