Faraday Future, the ever-mysterious electric car company that sprung up out of nowhere in an old Nissan office in Los Angeles and more recently announced the opening of a $1 billion dollar factory just outside of Las Vegas, dropped some news today. Or, more accurately, it dropped a tease by asking a single question — What if? It’s open ended and asks a few questions that dig at the core of why Faraday Future believes it exists. It starts to dig into why the people behind the well-funded startup believe there’s an opportunity — a need — for what they plan to bring to the table. Here is what FF has to say about the video:
“What if there was an electric car that not only helped preserve the environment — it actually made us look forward to the daily commute? What if such a car could redefine our relationship with the automobile itself? Our new short film — ‘What if?’ — explores the cleaner, better world we’re building at Faraday Future, and the big questions that drive us. http://faradayfuture.com“
The video starts by asking what a car would look like if we designed it from the ground up today. Would it be loud? Would it be clean? Would it be electric (or gas)? What if all cars were electric and made our cities and towns quieter? Hinting at an autonomous future by asking “what if the back seat was the new front seat” (apparently the company hadn’t seen this video), Faraday leans way farther forward than even Geohot, having not yet even put a prototype out for the public to see but boasting about an impending autonomous future. That day may be just around the corner with the first Faraday Future Concept poised to make its big debut at CES in January.
The video wraps with a silhouette of what looks to be one of the cars in their initial sunset silhouette teasers.
Faraday is taking ambitious leaps into the future, taking on not only building a new electric car (pillar 1) but also including a new, ground-up carsharing model (pillar 2), autonomous driving (pillar 3), and full multi-device intelligent integration (pillar 4)… not to mention scaling that up to full production volumes (pillar 5). While it does seem very “blue sky” and idealistic, when adding on so many pillars at the get go for a brand new company, red flags start getting thrown in my head, with concerns about taking on too much complexity all at once. Even Elon staggered them out a bit and released products along the way vs all at once.
Oh… and the FF YouTube Channel is new, so if you’re all hot on everything Faraday Future, jump on that and subscribe to stay in the loop on all the fun FF activity… and check out the new vid here or here:
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