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Published on December 2nd, 2015 | by Kyle Field


Tesla Stars In “Racing Extinction” Documentary

December 2nd, 2015 by  

Some people are just inspirational and we have a habit of featuring one such fellow here on CleanTechnica quite a bit — Elon Musk. We caught him over on TheWrap after a prescreening of Racing Extinction and, like usual, he busted out with a few quote-worthy impact statements. Before I jump into exactly what he shared, I want to share a bit about Racing Extinction for those who haven’t heard about it yet.

Racing Extinction is a film by Louie Psihoyos (you may know him from The Cove) who pulled together a team to shed light on the hidden worlds and subcultures that are ultimately undercutting life on earth. It specifically calls attention to key issues that are impacting the earth and the animals on it, then flags specific actions viewers can take to make an impact. The trailer below calls out a few highlights via a series of power events staged around the world where they screened pieces of the messages from the film in macro scale for audiences, using a custom Tesla Model S fitted with special projector equipment.

The film combines impactful graphics, epic music and powerful, bite-sized messages like “livestock produces more greenhouse gases than the entire transportation sector” that communicate powerful, convicting truths to a broad audience. All of this is supported by a highly engaging website that plays on the same themes with a fresh feel and TONS of information. On top of that, the film features Tesla and Elon Musk.

Getting back to that guy… here are a few of the nuggets Elon dropped after the prescreening that hit home for me:

“Everyone who doesn’t have a vested interest or isn’t crazy thinks [climate change] is a real serious issue…

“The problem right now is that the rules of the game fundamentally favor bad behavior. There is a cost to the carbon capacity of the oceans and atmosphere that is not being paid. So, effectively, everything that creates CO2 gets this subsidy that people don’t appreciate… relatively speaking, things that are sustainable are effectively penalized.”

Check out the highlights of the interview from TheWrap here.

For more information on Racing Extinction, check out the website, view the trailer below, and watch it on the Discovery Channel December 2nd (today!) at 9:00 pm ET. It is not often that we ask you to share something… but it would be great if you shared this event to get your friends and family to watch… if you are so inclined:


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About the Author

I'm a tech geek passionately in search of actionable ways to reduce the negative impact my life has on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need. TSLA investor.

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