Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Tesla Model S Taking Over Premium Sedan Market In Europe, Automotive Industry Data Reports

Originally published on EV Obsession.

The automotive industry journal Automotive Industry Data noted in a recent article that the Tesla Model S has been mopping up its (primarily) German competition in the European luxury car market, with the first 9 months of 2015 seeing the Model S outsell the Audi A8 and the BMW 7-Series by a considerable margin, while also “sinking its teeth” into the market share held by the Mercedes S-Class (sales were nearly equal).

Considering that recent years have seen the Mercedes S-Class “make Europe’s luxury car segment almost its own,” the comments are notable — especially considering the reputation of Automotive Industry Data.

Tesla Model S Brown Amsterdam 2

With all of the recent damage to Germany’s reputation resulting from the ongoing diesel emissions testing scandal, one can’t help but wonder what’ll happen in the European markets over the coming months and years. Will the scandal allow Tesla to gain a greater market share? Or will Mercedes, BMW, etc, be relatively unaffected?

The AID Newsletter provides more:

Tesla’s high-powered and high-range all-electric Model S, when judged from latest AID compiled figures, appears to have acquired an almost cult-like following among some of Europe’s well-heeled consumers. Apart from Tesla’s European sales bastion in high-subsidy Norway, where some 3,243 Teslas found buyers so far this year, the data suggests that it is clearly the well-off that are now attracted to Tesla’s pricey crowd-stopping Model S.

That at least is the underlying message from AID’s exclusively compiled sales estimates for the nine months to September this year, showing that sales of Tesla’s Model S in Western Europe have already reached some 10,600 units. AID’s message to Europe’s leading manufacturers of pricey luxury cars, Tesla means business and Europe’s high-brow prestige car makers have to learn to live with ever-increasing competition for some of their status-conscious customers.

It’s looking pretty likely that Tesla’s share of the overall market there will continue growing as the company’s prestige value continues growing as well. I wouldn’t be surprised to see Model S numbers overtake Mercedes S-Class numbers (regularly) fairly soon.

 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Cars

Elon Musk has an ambitious goal for 2030 for Tesla. He wants the US automaker to be producing 20 million vehicles a year by...

Cars

Tesla Owners Florida, in partnership with Tesla and The Electrified Garage, invites the Tesla community to attend TeslaCon Florida 2022. A weekend of fun on the Florida...

Cars

“Troy Teslike” tracks Tesla data like no one else I know. In the past day, he published an interesting 2½ year breakdown. The table,...

Autonomous Vehicles

Tesla’s AI Day 2022 is coming up quickly, and investors and fans alike are wondering what the event may hold. From the latest technology...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.