DriveNow Launches Car Sharing Service in Stockholm

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The carsharing company DriveNow has just launched its service in the Swedish city of Stockholm, according to recent emails from the company. The launch means that the company now operates in 9 different cities in Europe.

Initially, there won’t be any electric vehicles (EVs) available for use through the service in Stockholm, but the eventual plan is reportedly for the city’s fleet to include some. There’s been no timeline revealed yet, though, as per an email sent to CleanTechnica.

BMW i3 DriveNow London

The initial launch fleet is comprised of 260 vehicles — mostly units of the BMW 1-series, the BMW 2-series Active Tourer, and the MINI Hatch (3- and 5-door). The DriveNow Stockholm service area will, initially anyways, be focused within a 50km² portion of the city.

For those unfamiliar with the service, one simply rents a car remotely, picks it up wherever it is, and then parks it in any legal parking space (in specific areas) when finished driving.

“Research suggests that a large percentage of Stockholm residents have a real need to occasionally access a car, without actually wanting to own one,” stated Fredrik Ellsäter, CEO of DriveNow Sweden.

There’s currently a launch promotion running that is gifting the first 1,000 people to register in the city with free lifetime membership, as well as 20 minutes of free driving time.

• Sign up for DriveNow with a registration fee of 290 SEK.
• Locate your nearest car directly in the app. Open car by using the app or your loyalty card.
• Reserve a car completely free of charge for up to 15 minutes. Extended reservation costs SEK 2.50 / minute.
• You can drive anywhere, park anywhere you want and finish the reservation where it suits you best in the business area.
• The price per minute for driving is SEK 4.50.
• The price per minute of parking is SEK 2.50 (free between midnight and 6am).
• If the drive begins or ends at the airport, there’s a fee of 100 SEK for Arlanda Airport and 70 crowns for Bromma airport.

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James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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