A new environmental campaign from Sony Pictures Television Networks will help promote conservation and preservation issues across the globe, and in the United States these efforts will focus on the needs of our iconic National Parks.
The company’s US networks, Sony Movie Channel and getTV, along with streaming network Crackle, will air custom public service announcements (PSAs) on the same issue, with similar ‘calls to action’ for viewers to go to a new microsite, Picture This, to get more information. The campaign will also use social media to engage viewers, using the hashtag #sptpicturethis, to call attention to both general and specific regional issues.
For the US campaign, the Picture This PSAs will serve to raise awareness about the importance of the conservation of the nation’s 407 National Parks properties, which encompass some 84.4 million acres of wilderness. Part of the call to action will be to volunteer to assist in conservation efforts, as well as get involved in activism and advocacy initiatives, and to assist in fundraising.
“In the midst of rapidly decreasing animal and plant life, the National Park Service plays a vital role in helping nature respond and adjust to changes in their environment as a result of global warming. Aiding in the fight against global warming, the National Parks provide wildlife with sanctuaries, safe harbour from fragmentation and pollution, while serving as invaluable locales where researchers can observe and study the various ways that diverse ecosystems and organisms react to climate change.” – Picture This
For the global Picture This campaign, which will include exposure on 45 networks, in 30 languages, across 177 countries, videos ask viewers to “Picture A Better World” as region-specific topics are addressed, such as saving the rhino (South Africa), deforestation (Romania), eliminating plastic bag use (Asia), urban gardening (Latin America), and recycling (Russia).
“Through storytelling, we invite you to picture a better place, a more sustainable community, a cleaner environment. Join us. Picture This.”
According to the press release, the global Picture This campaign will not only leverage Sony Pictures on-air network resources to raise awareness, but will also include community events. Eric Berger, EVP of Sony Pictures Television Digital Networks and GM of Crackle, said, “We’re confident that this movement will resonate with our viewers, encouraging them to get out and explore these amazing places that are right under our noses in most places, and inspiring them to get involved and give their support to areas in need.”
More information is available at Picture This.