Connect with us

Hi, what are you looking for?

CleanTechnica

Media

Sony Pictures Promotes National Parks With ‘Picture This’ Environmental Campaign

picture-this-sonyA new environmental campaign from Sony Pictures Television Networks will help promote conservation and preservation issues across the globe, and in the United States these efforts will focus on the needs of our iconic National Parks.

The company’s US networks, Sony Movie Channel and getTV, along with streaming network Crackle, will air custom public service announcements (PSAs) on the same issue, with similar ‘calls to action’ for viewers to go to a new microsite, Picture This, to get more information. The campaign will also use social media to engage viewers, using the hashtag #sptpicturethis, to call attention to both general and specific regional issues.

For the US campaign, the Picture This PSAs will serve to raise awareness about the importance of the conservation of the nation’s 407 National Parks properties, which encompass some 84.4 million acres of wilderness. Part of the call to action will be to volunteer to assist in conservation efforts, as well as get involved in activism and advocacy initiatives, and to assist in fundraising.

“In the midst of rapidly decreasing animal and plant life, the National Park Service plays a vital role in helping nature respond and adjust to changes in their environment as a result of global warming. Aiding in the fight against global warming, the National Parks provide wildlife with sanctuaries, safe harbour from fragmentation and pollution, while serving as invaluable locales where researchers can observe and study the various ways that diverse ecosystems and organisms react to climate change.” – Picture This

For the global Picture This campaign, which will include exposure on 45 networks, in 30 languages, across 177 countries, videos ask viewers to “Picture A Better World” as region-specific topics are addressed, such as saving the rhino (South Africa), deforestation (Romania), eliminating plastic bag use (Asia), urban gardening (Latin America), and recycling (Russia).

“Through storytelling, we invite you to picture a better place, a more sustainable community, a cleaner environment. Join us. Picture This.”

According to the press release, the global Picture This campaign will not only leverage Sony Pictures on-air network resources to raise awareness, but will also include community events. Eric Berger, EVP of Sony Pictures Television Digital Networks and GM of Crackle, said, “We’re confident that this movement will resonate with our viewers, encouraging them to get out and explore these amazing places that are right under our noses in most places, and inspiring them to get involved and give their support to areas in need.”

More information is available at Picture This.


Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

Derek lives in southwestern New Mexico and digs bicycles, simple living, fungi, organic gardening, sustainable lifestyle design, bouldering, and permaculture. He loves fresh roasted chiles, peanut butter on everything, and buckets of coffee. Catch up with Derek on Twitter, Google+, or at his natural parenting site, Natural Papa!

Comments

#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.

 

Support our work today!

Advertisement

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports

Advertisement

EV Sales Charts, Graphs, & Stats

Advertisement

Our Electric Car Driver Report

30 Electric Car Benefits

Tesla Model 3 Video

Renewable Energy 101 In Depth

solar power facts

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Clean Transport

Jeep recently announced that it’s going to build the 4xe Charging Network (4xe is prounounced “four by E”). The overall plan is to put...

Cars

They said it was just a concept. No plans for production. Nothing to see here, in other words. And that’s fine — but here...

Agriculture

In his final days, President Trump is selling our public lands and waters to the highest bidder to dig, drill, and mine. The federal...

Cars

When the Tesla Model S hit the streets in 2012, the feature that seemed to draw the most attention from the press and the...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.