#1 cleantech news, reviews, & analysis site in the world. Subscribe today. The future is now.

Autonomous Vehicles

Published on September 30th, 2015 | by Cynthia Shahan


Mercedes-Benz Plans To Establish Driverless Limo Service

September 30th, 2015 by  

Not to be left behind Silicon Valley companies like Uber and Google, Mercedes-Benz chooses not to rest on its past laurels or live only in the legend of being Germany’s oldest carmaker. Rather Mercedes-Benz is modernizing its fleets with some plans for autonomous vehicles that one can summon on demand. Mercedes-Benz plans to establish a driverless limo service.

Driverless cars are coming into being, and Dieter Zetsche, the CEO of Mercedes-Benz’s parent company, Daimler, has explained to Reuters (h/t Quartz) a bit more regarding its continuing efforts for modern life. Their robotic limousine is “a concrete development goal.” Daimler already owns Car2Go, a mobile car rental service. It is operating as a futuristic self-driving Mercedes-Benz prototype.


When today’s babies and toddlers are adult drivers, fully autonomous cars are expected to hit roads (~2025), according to a recent report from Boston Consulting Group. Assuming that is true, what will follow are driverless taxi services much (~35%) cheaper than those with drivers. As with the elevator operator, I wonder, will taxi drivers become extinct at that time. Human drivers are expected become more of backseat drivers in the future as modern car designers plan the future — for safety’s sake as well as convenience.

So many companies — such as BMW (which operates another carsharing service called DriveNow), and some believe even Apple — are going to take part in bringing us this future. Mercedes-Benz will most probably keep on with its “more luxurious and privacy-conducive vehicle,” even in such a transition.

Speaking to the future, Nicholas Brown points out, “the Concept IAA PHEV (a favorite category for Mercedes these days) is equipped with sensors and modules for autonomous driving and communication. This all sounds very futuristic, but what sounds futuristic now might just be another standard feature later!”

Related Stories:

Mercedes-Benz C350e Plug-In Hybrid (Wagon!) Priced At $57,645

Limo Service In Chicago Using Tesla’s Model S EVs Is Booming

Support CleanTechnica’s work by becoming a Member, Supporter, or Ambassador.

Or you can buy a cool t-shirt, cup, baby outfit, bag, or hoodie or make a one-time donation on PayPal.

Tags: , , , ,

About the Author

Cynthia Shahan started writing by doing research as a social cultural and sometimes medical anthropology thinker. She studied and practiced both Waldorf education, and Montessori education. Eventually becoming an organic farmer, licensed AP, anthropologist, and mother of four unconditionally loving spirits, teachers, and environmentally conscious beings born with spiritual insights and ethics beyond this world. (She was able to advance more in this way led by her children.)

Back to Top ↑