Sunrun Now Official Residential Solar Partner Of New York Yankees
US solar company Sunrun is making inroads to new markets through a multi-year partnership with an iconic Major League Baseball team, the New York Yankees, which will promote and encourage residential solar energy systems to Yankees fans beginning with the 2015 baseball season.
The Sunrun sponsorship deal with the Yankees earned them the designation of being the Official Residential Solar Company of the team, and the solar company has already been making itself known in Yankee Stadium, with promotional content on the stadium’s digital screens, as well as permanent signage near the Visiting Team On-Deck Circle and “entitlement of the Stadium’s Terrace Rooftop Deck.”
Sunrun will also be operating an informational kiosk during “select regular season” home games at the stadium, where fans can talk with the company’s solar consultants about the potential financial savings and other benefits of going solar at home.
“We are greatly pleased about our new partnership with Sunrun. We look forward to working with Sunrun to strengthen its brand awareness, both at Yankee Stadium and in the tri-state area.” – Michael J. Tusiani, New York Yankees Senior VP of Corporate Sales and Sponsorships
Sunrun will also be hosting Twitter giveaways during Yankees games, as well as offering special web promotions for fans watching from home, with the company using its $0 down and 20% electricity cost savings as its big selling points.
“The New York Yankees are one of the most well known sports franchises in the world and we are incredibly excited to team up with them to show homeowners in New York and across the country that switching to solar with Sunrun is easy and affordable. We look forward to bringing the Sunrun experience to more consumers at Yankee Stadium and beyond.” – Michael Grasso, Sunrun’s chief marketing officer
This announcement of a partnership between Sunrun and the NY Yankees came at almost the same time that NASCAR and SunEdison announced their partnership, with the rival solar company becoming the official solar energy partner of NASCAR Green. These types of sponsorships between professional sports and solar installers are indicative of the increasingly mainstream nature of renewable energy, and could open up whole new markets for residential solar installations, as well as help to raise awareness in new demographics of the financial and environmental benefits of choosing clean energy at home.
Image via @Sunrun
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