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Cars Volvo Polestar models

Published on July 16th, 2015 | by Nicholas Brown


Volvo Purchases Polestar

July 16th, 2015 by  

Originally published on Kompulsa.

News on the street is that Volvo Cars has purchased Polestar Performance AB and Polestar Holding AB for an undisclosed sum, excluding their racing division. Polestar is a company that tunes cars to improve performance. Polestar AB carries out performance activities, and Polestar Holding AB owns Polestar’s trademarks.

Volvo Polestar models

According to Volvo:

The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl.

The companies have been working together since 1996, and, unsurprisingly, it was in the mid 1990s that Volvo really stepped up its performance game (for street cars) with the introduction of the Volvo 850 line. Polestar will eventually start utilizing Volvo’s plug-in hybrid technology to develop high-performance cars.

Similar to what Mercedes-Benz did with AMG, Polestar will be used to brand special high-performance Volvo models.

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About the Author

writes on CleanTechnica, Gas2, Kleef&Co, and Green Building Elements. He has a keen interest in physics-intensive topics such as electricity generation, refrigeration and air conditioning technology, energy storage, and geography. His website is: Kompulsa.com.

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