A new report from GTM Research has identified 120 “significant players” in the increasingly popular North American home energy market.
The home energy market has seen an explosion of business and attention over the past several years, with GTM Research determining that 107 mergers, acquisitions, and partnerships were recorded since 2009. GTM notes in its press release that it isn’t just “tech companies, energy retailers, service providers, utilities, and investors” that are headlining the home energy market, but that “blue-chip vendors” such as Apple, ADT, Google (after its acquisition of Nest), Samsung, Verizon, and Wal-Mart are all “partnering with incumbent hardware and software providers to develop home internet-of-things ecosystems to usher in a new phase of home energy management solutions.”
However true this statement is, it seems the reverse of how people picture the home energy market these days, with companies like Nest exceedingly at the forefront of the public’s perception of the industry.
“Venture-backed startups are positioning themselves to take advantage of the new and competitive era of energy management in the connected home that is driven by the proliferation of consumer interest in smart devices and increasing efforts to reduce home energy bills,” says report author and GTM Research Senior Grid Analyst Omar Saadeh. He notes that “market growth is creating opportunities for companies on both sides of the meter.”
Home Energy Vendor Landscape
The report, Energy in the Connected Home 2015: Technology Evolution, Landscape and Distribution Strategies, examines “the rapidly evolving and emerging technology landscape that is shifting the entire vendor and service provider ecosystem.” The consumer electronics market can take a lot of the credit for this rapid evolution, as it has been pushing the boundaries of business models in an effort to increase adoption. The concurrent media and outreach campaigns have helped educate the public about home energy technology, which is opening consumers minds to the convenience and possible cost savings such technology can provide.
“The quest for additional revenue sources and increased operational flexibility, combined with evolving regulatory requirements, is pushing utilities to continue to explore and implement residential energy management solutions,” says Saadeh. “Utility incumbents continue to test and deploy a wider set of products and services to promote consumer engagement, energy efficiency and demand management.”