Important Media Chairman Is A Cleantech Entrepreneur Of The Year Finalist In Hawaii

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CleanTechnica has some wonderful news to share with our readers today! As you may know, this blog is the world’s biggest cleantech news site and part of the much broader media network called Important Media, one of the top five digital sustainability media companies globally, with over 3 million monthly readers.

Pono Home indoor energy audit
Pono Home indoor energy audit

What you may not know is that, as founder of startup Pono Home, Scott Cooney, Important Media’s Chairman, CEO, and majority owner, has made the finals for Cleantech Entrepreneur of the Year from the 15th annual Hawaii Venture Capital Association (HVCA) competition. Since its 1988 founding, HVCA has been a nexus for Pacific entrepreneurship, venture capital activity, growth, and business networking.

Pono Home is the first company to offer a comprehensive suite of services for improving “inside the building envelope” energy and water use and home air quality. Since home energy experts typically focus on building envelope audits, Pono Home fills a gap in efficiency services available by going indoors in order to help homeowners and renters/lessees cut their utility bills. Pono Home’s professionally trained technicians take the time to identify unnecessary wastage of energy and water and identification of toxic substances from a 200+ item inventory. If possible, they fix the problem on the spot. The company is working to establish franchises outside Hawaii.

Pono Home Intro Video from Important Media on Vimeo.

Here’s what Scott has to say about his business model:

Pono Home CEO and founder Scott Cooney
Pono Home CEO and founder Scott Cooney

“Education and incentives alone do not lead to behavioral changes needed to create more energy-efficient homes. Residents who participate in energy audits often receive extensive to-do lists, but little hands-on assistance. Pono Home offers a comprehensive indoor greening service that not only provides recommendations and educates residents, but also implements needed changes at the same time. The result: reduced water consumption, lower energy consumption, and less money spent on utility bills.”

Pono Home was selected by the Energy Excelerator program for its 2014 cohort of 30 companies, and Scott was elected co-president of the cohort.

Scott is also an Adjunct Professor in the MBA program at the University of Hawaii, where he teaches sustainable business, and a journalist who has lent his expertise to several business publications, including Hawaii Business Magazine and Pacific Edge Magazine.

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