Published on February 21st, 2015 | by Adam Johnston4
This Home Solar Company Knows How To Advertise
February 21st, 2015 by Adam Johnston
Editor’s Note: If you’ve been reading CleanTechnica for long, you may have noticed that I’m quite critical of a lot of the solar and electric vehicle advertising out there. A lot of it is simply crap, and I’m sure ineffective. However, one solar company seems to knock it out of the park on a regular basis. If you haven’t already thought of the company by now, I’m talking about Sunrun. Adam (also always keen to see good cleantech advertising aimed at the masses) highlights one of Sunrun’s latest ads in the Solar Love repost below. —Zachary Shahan
Sunrun recently put out an advertising campaign promoting its business while debunking stereotypes related to solar energy.
These ads, which are great in our opinion, involve two suburban guys. One is in the midst of getting solar installed by Sunrun. His neighbor is poking fun at him for going green — using stereotypes about solar homeowners. Check it out:
While wearing hemp shirts and having tattoos of peace signs is nice for some, most people are going solar because of one thing: Money. And this includes a large cross-section of society. Sunrun is helping to save customers as much as 20% on their electricity costs, the company notes. Other solar companies are as well.
Sunrun does a good job of exposing illusions regarding who uses solar, and why consumers are switching — and it has been doing this for years, with perhaps the best solar ads around. In order of preference, here are several more, 3 old ones and another new one:
As solar prices continue to fall, more consumers will look into solar as an alternative electricity source. Companies like Sunrun, SolarCity, and Vivint Solar are now providing choice in the electricity market, compared to a generation ago. Utilities are trying to adjust to this disruptive force in the energy market and are now struggling to maintain revenue.