Connect with us

Hi, what are you looking for?

Look out for a tidal wave to follow this ripple: Ford tests micro wind turbines at four US dealerships in partnership with Wind Energy Corporation.

Clean Power

Micro Wind Turbines Could Be Huge Deal For Ford

Look out for a tidal wave to follow this ripple: Ford tests micro wind turbines at four US dealerships in partnership with Wind Energy Corporation.

Ford has just tapped four dealerships to receive micro wind turbines in a first-of-its-kind partnership with the aptly named company Wind Energy Corporation, and we are already convinced this is just the first tiny ripple in a massive wave of wind energy installations at Ford locations. The new vertical-design turbines spell out Ford in big, bold letters, providing a perfect example of the unique branding and marketing opportunities that micro wind turbines provide to businesses.

The idea is, if you’re going to spend money on an elevated sign anyways, you might as well put it into service generating clean, renewable energy to attract and serve your growing cadre of energy-aware customers and EV buyers.

Ford and Wind Energy micro wind turbine

Ford and Wind Energy micro wind turbine (screenshot, cropped courtesy of Ford).

The Wind Energy Corporation Micro Wind Turbine

Ford’s press material on the new micro wind turbines was a little thin on detail and the website for Wind Energy was under construction at the time of this writing, but the folks at Wind Energy were nice enough to email additional specs for the wind turbine.

The vertical wind sail micro wind turbine is part of a proprietary integrated system that includes a 5.5 kilowatt wind energy generator and a 7.0 kilowatt solar panel array (available as rooftop or ground mounted), all coordinated with smart electrical and control systems. Wind Energy calls it, what else, The Windy System™.

According to Ford, each Windy System can deliver about 20,000 kilowatt-hours of electricity annually, which is enough to charge a Ford Focus Electric 870 times.


The turbine is designed specifically for placement in proximity to buildings and people, meaning that it is quiet, and Wind Energy claims that it is “bird-bat-butterfly friendly.” At about 20 feet tall and 13 feet in diameter, the slim silhouette also helps from an aesthetic point of view. Overall, the turbine plus the tower is 50 to 65 feet tall.

As for durability, anything at 6 mph and more gets you a current, although the turbine will lock down for safety if things reach a hectic 40 mph.

Micro Wind Turbines And Ford

Along with our sister site we’ve been following Ford’s transition into the EV market. Aside from retail hybrid and electric vehicles, the company has also been all over sustainable strategies at its manufacturing sites, and it has become one of the leaders in the trend toward renewable energy packaging for home EV charging.

Extending the renewable energy messaging out to the company’s dealers was the next step. Under the terms of the new partnership, Wind Energy will put up $750,000 to install The Windy System at the four dealerships (we didn’t ask, but that sounds like a power purchase agreement to us). Aside from EV charging, the output will also go to power outdoor lighting and indoor energy use.

Apparently Ford and Wind Energy tapped the four dealers in recognition of their “exceptional commitment to clean energy” as well as their suitability as wind and solar energy sites, so let’s give them a shout-out:

Dana Ford Lincoln, Staten Island, New York
Tom Holzer Ford, Farmington Hills, Michigan
The Ford Store, Morgan Hill, California
Fiesta Ford, Indio, California

Advantages Of Micro Wind Turbines

While we’ve been huge fans of tall-tower, utility scale wind turbines (especially in the emerging offshore wind energy sector), we also have the loves for micro wind turbines. You don’t get the scale efficiencies, but with micro wind turbines commercial property owners and tenants do get the twofer of doubling up signage with renewable energy generation. If your wind is in the doldrums, no problem, because the turbine still functions as a sign.

It’s also worth noting that, despite some naysayers in the wind industry, the US Department of Energy is anticipating that micro wind turbines will play a role in the future energy landscape.

Wind Energy’s choice of turbine dovetails with the branding aspect because unlike bladed turbines, the wind sail’s broad, sail-like surfaces lend themselves to lettering and other graphics.

Speaking of branding, the folks at Ford were nice enough to invite us along last spring when they introduced the new tricked-out 2015 Edge, and they included a brief overview of the Ford licensing program for retail in the package. Have you checked out the Ford merch store lately? We’re thinking that aside from dealerships, some of those Ford fans out there will want to get their hands around a Ford-branded micro wind turbine.

For that matter, given the growing popularity of micro wind turbines at sports venues, team-branded micro wind turbines for sporting goods stores could be next on the horizon.

Follow me on Twitter and Google+.

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Tina specializes in military and corporate sustainability, advanced technology, emerging materials, biofuels, and water and wastewater issues. Views expressed are her own. Follow her on Twitter @TinaMCasey and Google+.


You May Also Like


Ford says it plans to bring the heat in its battle for EV dominance with Tesla while Cupra is said to be eyeing the...


A large part of our role in the media is to highlight cleantech leaders, and another large part is to bring to light climate...

Clean Transport

Back in September, we wrote about Ford’s plans for BlueOval City, its largest ever production facility, meant to propel them into the EV future....

Cleantech News

Recently, Ford revealed its next EV for Europe: an electric car version of the Explorer, which is very popular in the United States. It’s...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.