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Published on November 7th, 2014 | by James Ayre


Tesla’s Chief Designer: We’ll Build & Sell 500,000 EVs A Year By 2020

November 7th, 2014 by  

In a recent interview with Germany’s Manager Magazin Online, Tesla Motors’ Chief Designer Jerome Guillen made the comment that the company is aiming to build and sell at least 500,000 EVs a year by the year 2020.

While this certainly isn’t the first time that one of Tesla’s higher-ups have made such a bold statement (Elon Musk, I’m looking at you), the comment is well worth taking note of. It reiterates a very bold plans.

Said sales will of course depend upon the success of the Gigafactory and the company’s “affordable” 4th production model — and, for that matter, perhaps the Model X SUV as well.

Amongst the other interesting comments made by Guillen in the interview, is the fact that there will never be any hybrids or gasoline-using vehicles produced by the company (not really a surprise — “No Compromises,” as Guillen put it); that of all of Tesla’s competitors in the industry, Guillen is probably most impressed by BMW’s i line of vehicles — the i3 and i8, specifically; and that he would love for Tesla to have more (and stronger) competition — as Elon Musk’s whole goal in creating the company was to spur the transition to a “sustainable transportation concept.”

Humorously, Guillen offered “No comment” when asked about his former employer, Daimler, unloading its Tesla stocks. “Please understand that I am — on the subject can not comment,” as he put it. 🙂

Not that you need to this interview to get excited about Tesla’s immediate future — the Gigafactory and the Model X SUV can certainly do that for you themselves — but it does seem a good reminder of how interesting the next year or two looks to be for the company. Keep an eye on the stock…. That’s my advice. 

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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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