The Weather Channel Gets Super Excited About Electric Cars

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I’ve said over and over that the best way to get more people to buy electric cars is simply to get them to test drive one…. Getting them to test drive a bunch is even better! So, I’m psyched about National Drive Electric Week. Much of the media still doesn’t “get” electric cars, but it turns out The Weather Channel does. Coverage of National Drive Electric Week has been excellent. Some overemphasis on common myths and anti-EV talking points as well as some missed messaging snuck in there, but the overall result was excellent, imho.

What was the biggest thing The Weather Channel? It was the factor that I think is most often ignored and is most likely to bring EVs into the mainstream at a breakneck pace — electric cars are super fun!

Check out the videos below, and thanks to Zan Dubin Scott of Plug In America for sharing them with me.


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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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