I’ve said over and over that the best way to get more people to buy electric cars is simply to get them to test drive one…. Getting them to test drive a bunch is even better! So, I’m psyched about National Drive Electric Week. Much of the media still doesn’t “get” electric cars, but it turns out The Weather Channel does. Coverage of National Drive Electric Week has been excellent. Some overemphasis on common myths and anti-EV talking points as well as some missed messaging snuck in there, but the overall result was excellent, imho.
What was the biggest thing The Weather Channel? It was the factor that I think is most often ignored and is most likely to bring EVs into the mainstream at a breakneck pace — electric cars are super fun!
Check out the videos below, and thanks to Zan Dubin Scott of Plug In America for sharing them with me.
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