Published on August 29th, 2014 | by Zachary Shahan


New Tesla Ad Reflects On Life, What It Means To Be Good (VIDEO)

August 29th, 2014 by  

Another Tesla Model S fan-made/owner-made commercial is out. This one, published earlier this week on Vimeo, focuses on family, reflects on life, and what it means to be good.

I don’t have much more to say about it, but I think it’s a nice video, even if it doesn’t explicitly focus on many of the Tesla Model S’s benefits, so here it is:

Tesla Spec from Rob Perez on Vimeo.

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About the Author

is tryin' to help society help itself (and other species) with the power of the typed word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession, Solar Love, and Bikocity. Zach is recognized globally as a solar energy, electric car, and energy storage expert. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in.

  • Offgridman

    While this doesn’t go into technical details it does remind me a lot of the similar ads for the Leaf. When trying to expand the customer base Nissan doesn’t try to give all the numbers. Their commercials like this one go for an emotional response of why someone that is unaware of the product would want to go find out those details and ultimately decide that an EV will suit their needs while buying a car that they want to own.
    Buying an automobile is a big investment with in most cases involving lots of comparisons of the details to see which will be most suitable and affordable. If you can have customers that already feel that they are doing something right for their families, the future, and ultimately the environment they live in the sale is already half way made. I think that this is even more true for the younger generations (20’s-40’s) that have grown up with so much more information about the environment and their impact on it.
    Hopefully social media will help to make this as widely seen as the other manufacturers ads on national broadcasts. With an emotional and or mental desire for a Tesla it will help them to compete with the Leaf type cars when the Model3 comes out, even if it is somewhat more expensive.

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