Cadillac ELR Getting Discounted Up To $14,000 Due To Low Sales

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Did the Cadillac ELR’s official price tag of $76,000 sound a bit high to you? Well, if so, it looks like you’re not the only one that thought so — car dealers around the country, reportedly, are heavily discounting the plug-in hybrid electric vehicle in order to move them faster.

GM is itself offering up to $8,000 dollars worth of dealer and customer incentives, and some dealers — in states like Florida, Texas, and Maryland — are even offering discounts as high as $12,000–14,000.

Image Credit: Cadillac

Not such a surprising turn of events really, when you consider that there are other, arguably higher-quality EVs — such as the Tesla Model S — out there that are priced cheaper. Hard to tell what GM was expecting to happen.

Autoblog Green provides more:

Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that’s before any federal and state plug-in incentives kick in.

It’s not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales.

Hmm. Even with the reduced price it’s hard to see how the ELR can compete with the Model S….


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James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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