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Published on July 23rd, 2014 | by Sandy Dechert


Sungevity Nonprofit Marketing Initiative Reaches $1.5M Milestone (Video)

July 23rd, 2014 by  

Recent Sungevity residential installation (Sungevity)

A recognized leader in global residential solar, Sungevity®, Inc., announced today that its Sungevity.org initiative has now provided over $1.5 million to nonprofit organizations. The Sungevity cause marketing program rewards nonprofit partners and their members for installing solar. It has provided $500,000 to these nonprofits in the last year alone and simultaneously driven solar adoption to reduce US dependence on fossil fuels.

Says Sungevity founder and CEO Andrew Birch:

 The $1.5 million we have generated for nonprofit organizations through this initiative underscores how solar can be a force for social change beyond the immediate environmental benefits of lowering the collective carbon footprint. Through Sungevity.org, solar power can help save endangered species, protect habitat, feed the hungry and more–all while directly combatting climate change.

To mark the funding milestone, Sungevity.org has welcomed the Alameda County Community Food Bank to its partner roster and donated $50,000 to the nonprofit. The Alameda food bank serves one in six county residents through a network of food pantries, soup kitchens, childcare and senior centers, and after-school programs, providing enough food for 450,000 nutritious meals weekly.

As a Sungevity.org partner, ACCFB will earn $750 each time one of its supporters goes solar with Sungevity, providing enough food to feed a family of four for up to five months. Also, participating members will each receive a $750 rebate on the cost of their solar projects.

ACCFB is one of nearly 115 nonprofits, ranging from Save the Frogs to the Sierra Club and National Parks Conservation Association, that offers members a simple way to make solar power the primary electricity source for their homes, reduce its cost, and raise money for their chosen cause at the same time. To date, these organizations and their members have offset more than 322,436 metric tons of carbon dioxide emissions—the equivalent of planting over 7.5 million trees.

The Sungevity.org program is part of a broader “solar social” strategy, as you can see in the company history video below. It’s designed to accelerate mass adoption of solar power and effectively lower the high cost of residential customer acquisition.

Sungevity’s partnerships and the online iQuote process, which eliminates costly home visits for residential solar design and budgeting, also contribute to the solar social process. The company now services nine US states, the District of Columbia, The Netherlands, and Australia. It has been recognized by B Corp as one of the “Best for the World”  for using the power of business to solve social and environmental problems.

Image: Recent Sungevity residential installation (Sungevity) 


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About the Author

covers environmental, health, renewable and conventional energy, and climate change news. She's currently on the climate beat for Important Media, having attended last year's COP20 in Lima Peru. Sandy has also worked for groundbreaking environmental consultants and a Fortune 100 health care firm. She writes for several weblogs and attributes her modest success to an "indelible habit of poking around to satisfy my own curiosity."

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