I’m not really sure what to make of this Mercedes electric car ad. I’ve watched it 3 times, but it’s just sort of all over the place and nowhere at the same time. I guess the focus is just “living the good life” and enjoying nature while driving everywhere in an electric Mercedes?
I do love the music.
And there is a brief moment (around 2:00) where the acceleration of the Mercedes B-Class Electric Drive is highlighted as it darts off the line next to a Porsche.
But it’s all a little too cheesy and fairy tale themed for my taste.
Nonetheless, hey, Mercedes is getting into the electric vehicle game and is advertising it — that’s something, right?
Similar to BMW, the first major electric vehicle coming from Mercedes is one with a high level of quality. Furthermore, it will have a considerable range of 124 miles on a single charge, will include Tesla technology, and will have multiple regenerative braking options. From Mercedes, here’s a bit more info:
With the impending market launch of the new B-Class Electric Drive in 2014 in the USA and subsequently Europe, Mercedes-Benz is bringing its first fully electric series production vehicle onto the roads. The battery electric vehicles guarantee to provide unparalleled driving dynamics thanks to the many years of know-how gathered in the field of powerful lithium-ion batteries. The B-Class Electric Drive embodies this by enabling superior yet spirited driving pleasure over a range of 200 kilometres with its powerful 130 kW electric motor – without making any compromises whatsoever in terms of available space. In addition, the electric 5-seater boasts the familiar, emotionally appealing design and high-quality interior which are characteristic of all Mercedes-Benz vehicles.
From 0 to 100 in 7.9 seconds – the powerful electric motor ensures full torque and lightning-fast power delivery from the word go, even impressing sports car drivers when it comes to pulling away from traffic lights.
As with almost every EV on the market, Mercedes is also putting a lot of attention on connectivity:
With Connected Services from Mercedes-Benz, convenient remote query and configuration of the vehicle is possible. This enables the current charge status of the battery to be checked and the current range to be indicated on a map. In addition, the planned route can be displayed, making it possible to check at a glance where – if necessary – interim charging can be carried out. But the impressive networking features not only bring customers up to speed with the charge status of the battery. With the aid of remote control functions via the Vehicle Homepage, the vehicle can also be pre-heated or pre-cooled – conveniently via PC, tablet or smartphone. If required, customers can also receive information on the charge status of their vehicle automatically via Twitter or email. With its initiatives, Mercedes-Benz is driving straight into the future – with zero local emissions. And as part of this, the focus is squarely on driving pleasure, suitability for everyday use and a premium product for the customer.
The Mercedes B-Class Electric Drive does look like a great car (I look forward to testing it out). And the ad is okay. I just hope they come out with some awesome video ads that do a lot more to communicate the genuinely tremendous benefits of this electric car.
Keep an eye on the latest Mercedes EV news here on CleanTechnica.
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