#1 cleantech news, reviews, & analysis site in the world. Subscribe today. The future is now.


Published on November 9th, 2013 | by Zachary Shahan


ABB’s Huge Solar Push — Shifting Solar Into The Next Gear?

November 9th, 2013 by  

ABB today gave a very powerful presentation regarding its strong and long-term push into the solar industry. I’m here in Vegas for the presentation and filmed the presentation and part of the Q&A for you*. Following the initial summary of the ABB solar story presented by Maxine Ghavi, the global head of ABB’s Solar Industry Segment Initiative, I’ll include some follow-up articles that go into some of these matters in a little more depth. As a part of that, I’ve got several videos from a couple of one-on-one interviews with Maxine that I think you’ll love. Check back in for all of that.

To start with, it’s worth noting that ABB isn’t new to the solar space. It is one of the world’s leading power and automation companies, and it has been providing underlying technologies for solar power systems for awhile. However, these various technologies have been developed or housed underneath a number of ABB’s 26 or so business divisions. And, actually, this ABB solar initiative is already about 2½ years old. However, with ABB’s new CEO, there is a strong push to go much further. Also, it seems that ABB recently arrived at the point where it made sense to show the world what it has been doing to integrate its various solar-related solutions.

So, with that long intro out of the way, here’s the presentation given by Maxine earlier today:

In the first question following the presentation, one of the other journalists asked whether or not shale gas threatened solar power growth in North America and the business case for solar here. ABB’s North America Solar Director, Bob Stojanovic, stepped in to answer that question. Following the initial answers, I threw in a few related questions. Bob and Maxine had some interesting responses. Here’s the video:

*Full disclosure: my trip to Las Vegas was supported by ABB.

Tags: , ,

About the Author

Zach is tryin' to help society help itself (and other species) with the power of the word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as a solar energy, electric car, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

Back to Top ↑