ABB’s Huge Solar Push — Shifting Solar Into The Next Gear?

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ABB today gave a very powerful presentation regarding its strong and long-term push into the solar industry. I’m here in Vegas for the presentation and filmed the presentation and part of the Q&A for you*. Following the initial summary of the ABB solar story presented by Maxine Ghavi, the global head of ABB’s Solar Industry Segment Initiative, I’ll include some follow-up articles that go into some of these matters in a little more depth. As a part of that, I’ve got several videos from a couple of one-on-one interviews with Maxine that I think you’ll love. Check back in for all of that.

To start with, it’s worth noting that ABB isn’t new to the solar space. It is one of the world’s leading power and automation companies, and it has been providing underlying technologies for solar power systems for awhile. However, these various technologies have been developed or housed underneath a number of ABB’s 26 or so business divisions. And, actually, this ABB solar initiative is already about 2½ years old. However, with ABB’s new CEO, there is a strong push to go much further. Also, it seems that ABB recently arrived at the point where it made sense to show the world what it has been doing to integrate its various solar-related solutions.

So, with that long intro out of the way, here’s the presentation given by Maxine earlier today:

In the first question following the presentation, one of the other journalists asked whether or not shale gas threatened solar power growth in North America and the business case for solar here. ABB’s North America Solar Director, Bob Stojanovic, stepped in to answer that question. Following the initial answers, I threw in a few related questions. Bob and Maxine had some interesting responses. Here’s the video:

*Full disclosure: my trip to Las Vegas was supported by ABB.


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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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