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Clean Transport

Published on November 8th, 2013 | by Nicholas Brown


EcoV Electric Presents $12,000 EV Using “Breakthrough” Manufacturing Method

November 8th, 2013 by  

Detroit-based EcoV Electric claims that it can now offer a $12,000 electric vehicle called the EcoV.

The EcoV is designed like a delivery van, and $12,000 is a very low price for a delivery van. The company says that it has achieved the low price tag by utilizing a low-capital-intensive business model, which is the opposite of what car manufacturers usually use — a highly capital-intensive business model.

A capital-intensive business model involves purchasing factory machinery with a high initial cost, and these machines have to pay for themselves for them to make financial sense. A high production volume is required for them to pay for themselves, and electric vehicle production volume (in general) is currently low, making it more difficult for factory machinery to pay for itself.

Image Credit: EcoV Electric.

According to the company website:

The EcoV is the Best-In-Class high value, high-quality LSV alternative to moving people and cargo outdoors or indoors in cities and urban areas where trips are usually short and at lower speeds. Its car-like design provides exceptional comfort for all climates. It recharges for fifty cents from a standard wall outlet to go 25 to 40 miles and is virtually maintenance free.

And at a price tag starting at $11,999, well equipped as seen in the video above. Payback comes in less than a year with a fuel bill for the year under $100, virtually no maintenance and longer life than a gas car or truck.

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About the Author

writes on CleanTechnica, Gas2, Kleef&Co, and Green Building Elements. He has a keen interest in physics-intensive topics such as electricity generation, refrigeration and air conditioning technology, energy storage, and geography. His website is: Kompulsa.com.

  • Others

    Many such EVs with lead acid batteries were used in China. Yes some business will prefer this for short distance trips.

  • Conrad Clement

    Seemingly there are two opposite strategies to deter serious EV developers: one is Tesla’s and the other EcoV’s.

    The Tesla (BigOil-funded) strategy consists in boosting a smart young man to become the presumable founder and hero of a new automotive era, yet producing luxury electric cars for a few only…

    The EcoV (BigOil-funded) strategy is to fund a team of ten high-flying, long-standing automotive industry insiders to become the presumable mass production team of an utility electric car definitely too slow even in dense urban traffic to hold its promise as an electric model T…

    Both strategies are of the typical kind of last-resort responses of ailing giants to inevitable game-changes — and the shabbiest trick is to choose Detroit as the location of this hoax because everybody thinks the fallen Mecca of the automobile can only rise from the ashes like a Phoenix…

    • Bob_Wallace

      I hardly know whether to laugh or cry after reading that comment. Please tell me it’s a piece of theater.

      Tesla is going for a niche of the EV market. The top end.

      EcoV is going for a niche of the EV market. The bottom end.

      The middle niches are being pursued by GM, Ford, Nissan, and several other manufactures. It makes no sense for a single manufacturer to try to cover all markets at this time, the pool of potential buyers is too small. As EVs gain higher acceptance product lines will expand.

  • Bob_Wallace

    I suppose we could complain that it doesn’t work as a dump truck or stretch limo….

    A business that needs to make in town deliveries, pick up stuff. Someone who wants an inexpensive way to run errands, maybe take the kids to school a couple of miles away and do the grocery shopping. Perhaps an older person who no longer drives long distances. I can see this as an option.

    Deliveries around a plant. Mail delivery.

    25 MPH is somewhat limiting in city traffic, too bad it won’t do 35 – 40. But I suppose that would mean more expensive safety features.

    The cheapest new ICEV is only a bit cheaper so fuel/maintenance savings should make up the difference fairly soon.

    If a household has other cars for the longer, faster drives then why not?

    Over 50% of all US households have more than one car/light truck.

    • JonathanMaddox

      I’m sure it will hit 60km/h downhill.

    • Conrad Clement

      Bob, at least you admit that 25 miles top speed is a bore — there’s a precedent in Switzerland with a 45 km/h speed limit for mopeds on urban roads limited to 50 km/h with predominant driving at 60 km/h.

      Because the mopeds were thus threatening to cause a total collapse of urban traffic, the result of this measure was a total collapse of the moped market — yet in this instance the lobby behind wasn’t Big Oil, but simply everybody, pedestrians, drivers, bus drivers, truck drivers…

      Please do extrapolate from this and you may better appreciate my piece of theater… because, yes, the visible political debate is a permanent piece of theater — with the political reality behind the scene being pertinently called Realpolitik, as you may know…

  • J_JamesM

    Oh dear. This is a bit too cheap by half, I’m afraid. What would get people really excited is something that actually qualifies as a car and can hit 65 mph. And, you know, can actually go further than 50 miles.

  • S.Nkm

    That advertisement/movie feels like a parody, complete with the bad over the top voice acting. It was painful to watch.

  • rkt9

    Low speed = fully enclosed golf cart, nothing new here.

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