Clean Power

Published on October 16th, 2013 | by Guest Contributor


Climate Change, A $10 Trillion Opportunity… Here And Now

October 16th, 2013 by  

creating climate wealth jigar shahBy Douglas Elbinger, Energy Policy Analyst,

Many of us who have been on the ground floor of the renewable energy business are secretly experiencing the warm fuzzy feelings that precede explosive global growth. Economic opportunity of this scale happens very rarely. Recent history tells us that nothing changes on this scale ‘peacefully’ until the economics are in alignment with necessity and invention. This is a true test of a new energy reality, where climate change hits head on with abundant and cheap renewable energy. This collision translates into a $10 trillion industry that will transform the current geo-political narrative (energy, water, climate, etc…) as we know it, and offer unprecedented opportunity for those who are on board when this train leaves the station. So, how, you ask, is this going happen… and how can I get on the train?

First, allow me introduce you to Mr. Jigar Shah, who will guide you on the path in his just released book, Creating Climate Wealth. He offers his reader a clear, engaging, easy-to-understand conversation about seizing this moment to make climate change a huge business opportunity — whether you work at the top or in the trenches — anywhere on the planet.

In this fast-paced, straight forward read, he describes in detail the opportunity in front of all of us: how to turn the biggest challenge of our lifetime — climate change — into a $10 trillion dollar new economy. He actually presents a “New Economy Plan” that identifies 100,000 businesses each selling $100 million in climate change solutions by 2020 — $10 trillion in total!

If you don’t know Jigar, I recommend you get to know a little about him. He revolutionized the solar industry by deploying the Power Purchase Agreement (PPA) solar-as-service business model. This business model used 30-year old solar technology to be the catalyst for a multi-billion dollar solar industry. Even if you are skeptical of the $10 trillion opportunity Jigar portrays, it’s worth reading to understand the power of innovative business models. Jigar’s crucial message is that we need business model innovation, not just technology innovation, in order to unlock the deployment of clean technologies around the world. Shah makes a compelling case for reaching our 2020 climate change goals through 100,000 companies worldwide, each generating $100 million in sales.

I recommed you buy the hard copy so you can share it with friends and family. You can do this via Amazon here.

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  • James Garden

    Mitigating the Toxic Effects of Excess Atmospheric Carbon Dioxide
    Using Accelerated Photosynthesis
    This concept that takes advantage of Nature’s own way of maximizing rapid plant cell growth. It does not involve the use of chemicals applied to plants, nor does it involve genetic manipulation of plants. Photosynthesis uses water, carbon dioxide, plus light and dark periods in the production of plants. Accelerated photosynthesis makes possible extremely rapid consumption of carbon dioxide
    We have been warned for decades about the build-up of carbon dioxide in our atmosphere, and the environmental damage it can do, yet too little has been done to curb carbon dioxide emissions.
    In those decades, while scientists and politicians debated ad infinitum the causes of global warming, and as polluters continued to pollute, our oceans continued to become more acidic due to CO2 absorption.
    Marine life extinction is happening now from carbonic acid, wiping out the algae that supplies our planet with more than half of its oxygen, while simultaneously killing off the diatom algae that forms the basis of the oceans’ food chain.
    Normal concentration of Earth’s atmospheric oxygen is about 20%. Should that fall to 17%, we would be gasping for breath, as was proven in the 1990s Biosphere project in Arizona. How many minutes can we live without oxygen?
    In 2009, carbon dioxide was at 387 parts per million [ppm], well above the 250 ppm considered a safe maximum for the planet. Carbon dioxide is now at 400 ppm.
    According to a 2012 study1: “We are, sadly, on track for 800 to 1000 ppm [of carbon dioxide] this century, which would be the end of modern civilization…” That same study blames human population growth as the main cause of accelerated carbon dioxide emissions.
    According to the July 29, 2011 issue of Science magazine, the world’s human population was 1.6 billion in the year 1900, 3.5 billion by 1960, predicted to be 7 billion by the end of October, 2011, and will expand to 9 billion by 2050.
    More people burning fossil fuels equals more carbon dioxide. More people need to raise more cattle, pigs, sheep, chickens, etc. for food, all of whom exhale carbon dioxide while breathing. Scientists are working to reduce cow flatulence—another big source of methane. All animals, domestic or wild, exhale carbon dioxide
    Possible Mitigating Courses of Action
    In a carbon dioxide molecule, one carbon atom holds two oxygen atoms captive. What we need now on an all-out worldwide scale are low-energy, perhaps catalytic, industrial processing complexes working 24/7 to free that oxygen from the carbon, thus eliminating as much carbon dioxide as possible.
    Accelerated photosynthesis could be used to grow more green algal cells to use up excess atmospheric carbon dioxide in order to make oxygen. A green algal cell, for example, can produce oxygen up to thirty times its volume in an hour, every hour, given sufficient light and carbon dioxide. Given the methods below, this could take place 24/7.
    I have devised two methods of accelerating photosynthesis2 to its maximum rate.
    Again, this concept takes advantage of Nature’s own way of maximizing rapid plant cell growth. It does not involve the use of chemicals applied to plants, nor does it involve genetic manipulation of plants.
    I have placed my concepts for accelerated photosynthesis in the public domain in order that others worldwide may freely develop their versions of my concepts. My versions are only examples of what can be made.
    During the process of photosynthesis, plants need a period of time for exposure to light, and a period of rest—a period of darkness that is longer than that of the light exposure period—to complete the chemical reactions that convert sunlight, water, and carbon dioxide into carbohydrates and oxygen, using chlorophyll and enzymes.
    Maximum plant growth rate through photosynthesis can be achieved by subjecting the plants to alternating periods of light and dark—specifically—light duration of 1/100,000th of a second followed by a dark period of 1/100th of a second duration3. This means that plants will be in a dark environment 99.9% of the time. Of course, light exposure periods longer than 1/100,000th of a second, and dark periods longer than 1/100th of a second will accelerate photosynthesis, but not at its maximum rate. The most basic and least expensive system is discussed first [see note 3 below]. It requires only one moving part.
    A whole new industry can be developed, using the key principle of accelerating photosynthesis, by making thousands of units worldwide to accelerate photosynthesis not only for growing green algal cells, but for growing food in urban vertical greenhouses.
    Given that world human population is expanding to a point that cannot be sustained by the Earth, those humans at the end of this century, if they haven’t died from lack of oxygen, will be fighting for food and farmland, if nothing is done now to curb carbon dioxide and methane pollution.
    If too little is done now to curb carbon dioxide emissions, people in the year 2084, will look back and ask: “Why didn’t they [us], take steps in 2013 and years following to head off certain catastrophe?”
    James Garden
    Jefferson Hills, Pennsylvania

    1. evidence-of-impending-tipping-point-for earth


    3. The Harper Encyclopedia of Science, second edition, © 1967, pages 919-920.

  • Brian Wark

    Oct 15th an d the leaves around Toronto have not changed colour. That couldn’t be global warming could it?

  • mememine

    Did Bush issue CO2 death threats of an exaggerated deadly CO2 crisis to billions of helpless children? Nope, but you did!

    We former believers say so what? Why should anybody listen to you remaining believers and your reckless threats of crisis? It’s only you “believers” that are saying a crisis will happen inevitably because science has never said it. They have never agreed on anything beyond “could be” but you believers say it WILL be. You can’t deny the fact that science has a 30 year old consensus of “maybe” and never “will be”. Their maybe consensus is a consensus of nothing and it’s irresponsible of you remaining doomers to fear monger our children like this even though they are laughing at your Reefer Madness of Climate Blame as history is calling it. REAL planet lovers welcome the good news of “exaggeration” and we rejoice in our children avoiding a crisis. Maybe you fear mongers just hate humanity?
    And get up to date:
    *Occupywallstreet now does not even mention CO2 in its list of demands because of the bank-funded and corporate run carbon trading stock markets ruled by politicians.
    *Canada killed Y2Kyoto with a freely elected climate change denying prime minister and nobody cared, especially the millions of scientists warning us of unstoppable warming (a comet hit).

    • Jigar Shah

      OK, lets assume climate change is not real, oil prices are up 5X, electricity up 50%, water shortages have caused India to cancel 85% of planned new coal plants. There are lots of reasons these technologies are doing well that have nothing to do with climate change and everything to do with resource efficiency opportunities.

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