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Solar Universe Acquires Gen110 To Become “Top Player”

Solar Universe, a solar franchise company, has just announced that it has acquired Gen110 (formerly Solmentum), which is a distributed energy service provider. It also unveiled a new internet-based design center intended to streamline solar sales.

Rooftop PV system

Rooftop Solar Panels. Image via manfredxy on Shutterstock.

Solar Universe believes that Gen110, who it said is a pioneer in direct sales, provides a new, affordable sales method which enables it to avoid expensive marketing campaigns.

Gen110 provides customers with generators for no installation or upgrade fees, then customers pay for the electricity at a guaranteed rate, according to their website. This enables people to generate their own electricity without facing the large initial cost of buying a generator outright, similar to SolarCitySunrun, Sungevity, and a handful of other such companies.

As Joe Bono, the founder and CEO of Solar Universe, said: “Gen 110 is a terrific complementary asset to our core business. Our business has always been based on arming our franchises with the best customer acquisition tools. The addition of Gen110 allows us to develop new offices with great speed and lower cost than ever before.”

“Our vision is that one day every home will produce on-site electricity, so combining our sales expertise with the installation know-how of Solar Universe is a very exciting prospect,” said Jason Brown, Co-Founder and CEO of Gen110. “We’re looking forward to working with Solar Universe and providing homeowners with a more seamless path to getting cleaner and cheaper electricity.”

Gen110 is based in San Francisco, California, and the name Gen110 was coined because of the 110-volt outlets that most American households use. Kleiner Perkins Caufield & Byers invested in the company in May 2012.

Source: Solar Universe materials sent to CleanTechnica.

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writes on CleanTechnica, Gas2, Kleef&Co, and Green Building Elements. He has a keen interest in physics-intensive topics such as electricity generation, refrigeration and air conditioning technology, energy storage, and geography. His website is:


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