GE’s investment in its Ecomagination program, which was launched in 2005, has generated a total of over $130 billion of revenue since then. Last year, it invested almost $2 billion in the program and got back $25 billion in revenue.
GE confirmed that the program even exceeded its goal of growing revenues at twice the rate of total company revenue within five years.
Of course, as part of all this, GE’s carbon footprint has been reduced considerably.
“GHG emissions were lowered to 4.88 million metric tons (MT) of CO2equivalents, a reduction of 32% from our adjusted 2004 baseline,” GE wrote in its Our Global Impact overview.
“In 2012, GE’s energy intensity improved 32% from the 2004 baseline year (measured as energy/$ revenue).”
“Ecomagination is the way GE works. It is embedded in our research, our product development and our operations,” said Deb Frodl, the global executive director of Ecomagination. “It has helped our customers save billions of dollars while significantly reducing their environmental impact.”
This is just another indication that “being greener” can actually mean much more in profits and financial benefit.