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Published on May 18th, 2013 | by James Ayre


Tesla Model S Sales Much Higher Than Similarly Priced Cars From Mercedes, BMW, & Audi

May 18th, 2013 by  

It’s near impossible to deny the success that Tesla Motors has been having as of late. The Model S has been selling extremely well. Its stock has been climbing to new heights, it has turned a profit, it has announced that it will be repaying its DOE loan five years early, and the company is gearing up for the release of several new models over the next few years. And now, new data from LMC Automotive is providing a good visual for that success — showing that Tesla’s Model S is selling considerably better than similarly priced cars from Mercedes, BMW, and Audi.

Image Credit: LMC Automotive

Image Credit: LMC Automotive

During the first quarter of this year, the Tesla Model S sold better than “any of the similarly priced gasoline-powered cars from the top three German luxury brands, according to data from LMC Automotive.” Roughly 4,750 people bought a Model S EV, compared to the 3,000 or so that bought Mercedes’ top-level sedan.

Obviously, though, this isn’t an exact comparison. As CNN Money notes: “Actual selling prices for the Mercedes S-class sedan start toward the upper end of the Tesla Model S price range, according to the auto pricing Web site TrueCar.com, while prices for the other cars are at the lower end. And nobody gets a $7,500 federal tax credit for a buying an S-class or an A8. Also, Mercedes-Benz, BMW and Audi each sell a full range of cars and SUVs while Tesla buyers have only one model to choose from.”

Regardless of any of that, though, it’s an impressive feat — Tesla has carved itself out a significant chunk of the market in just a decade. With the release of its SUV — the Model X — next year and the release of its more-affordable 4th production model sometime around 2017, the future looks very bright for the company.

In related news, Tesla’s Model S was recently called “possibly the best car that we have ever tested” by Consumer Reports — achieving a score of 99/100. The only other car to achieve such a high score was the Lexus LS460 back in 2009. The only criticism was the inability to drive extremely long distances without recharging or being able to recharge very quickly on such a drive. 

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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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