Tesla is busy as ever, as it continues to gain further share of the global EV market while moving past the New York Times controversy from this winter. In its most recent blog post, Tesla noted that within the past three weeks it has pushed out an average of more than 500 Model S units a week, and is on pace on setting another production record.
Meanwhile, last week in California, Tesla registered its 3,000th Model S unit in California. And Model S consumers have now driven 12 million miles as the electric cars continues to gain further popularity across the globe.
Besides reaching 3,000 registered Model S users in California, the company is also expanding its unique stores. It recently opened one in Austin, Texas (during SXSW Week). In the near future Tesla will open up shop in Los Angeles, and will open a second outlet in Miami, Florida.
In recent months, the company also opened up its first store in my home country of Canada — this first Canadian store was in Toronto, Ontario, Canada and was opened last November.
At these stores, consumers can customize their vehicles through touch screen technology and on-site customer service staff (think Apple stores) help to provide a unique customer experience.
With more Tesla vehicles hitting the road, Tesla also plans to expand its solar-powered Superchargers into new areas within the next three to four months including: Florida, Texas, the Pacific Northwest, and Illinois. There are also plans to expand in some of the company’s current locations.
Meanwhile, Tesla CEO Elon Musk during the Geneva Auto show said the company would build a European Supercharger network in three stages as the Model S hits European markets this summer.
Ultimately, Tesla is hoping to bring EVs to the masses, and it clearly plans to further it’s global brand. In a recent TED 2013 talk, Musk said that when a newer technology is introduced, it takes about three cycles before it can be a “compelling mass market product” for consumers. He points to the first-generation Tesla Roadster, which was an expensive, low-volume car costing $100,000; and the second-generation Tesla Model S, which sells for a moderate price of $50,000. Musk said when the third generation Tesla comes out in three to four years, its price will hover around the $30,000 mark.
With Tesla’s recent success as Motor Trend 2013 Car of the Year has already heled put Tesla on the map, there is plenty of room for Tesla to grow in the global market, in not only the moderate- and high-cost markets, but also more affordable EV markets.
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