Clean Transport

Published on March 25th, 2013 | by Adam Johnston


EV Could Make Up 1/4 Of Ford Sales By 2020

March 25th, 2013 by  

Once buried and left for dead, the electric vehicle (EV) has been gaining ground at a slow, yet steady pace in the automotive market. With a growing middle class globally, and climate change concerns is helping to revitalize EVs in recent years.

Now Ford’s new Chief Operating officer suggests EVs could make up one-quarter of their sales by the end of this decade.

Image Credit: C-Max Energi via WikiCommons (Some Rights Reserved)

Image Credit: C-Max Energi via WikiCommons (Public Domain)

In an interview with Green Autoblog last week, Ford Chief Operating officer Mark Fields said Ford’s fleet of electric vehicles (battery, electric, plug-in and hybrids) could make up 10-25% of their sales by 2020.

Fields also said to help reach that goal will involve “electrifying platforms” as compared to electrifying single vehicles.

“And our manufacturing strategy will allow us to flex. For example, our Wayne [MI] Plant will produce the regular gas-powered Focus, the electric Focus and the C-Max hybrid,” he said.

With fuel CAFE standards coming into focus, Fields believes the companies base of electric vehicles will help reach CAFE targets. However, he also suggests firm consumer interest is vital in reaching fuel economy targets.

Currently, Ford has the EV Ford Focus, C-Max hybrid, and C-Max Energi on the green car/EV market. However, they are now behind other well-known electric cars in EV sales, including the Chevy Volt and the Nissan Leaf. In February, there were 1,626 Volts sold, an increase of more than 59% from the previous year, while the Nissan Leaf sold 653 Leafs, a 37% increase from the previous year.

Ford sold 119 Fusion Energi vehicles in February, while 158 Ford Focus Electric units and 175 C-Max Energis left car dealer’s lots.

While Ford’s number may be small for its EV and hybrid sales, it was the first month for the Fusion Energi on sale to the public, so there is lots of time for the Detroit manufacturer to boost its EV sales well ahead of their ambitious 2020 target.

Check out our new 93-page EV report, based on over 2,000 surveys collected from EV drivers in 49 of 50 US states, 26 European countries, and 9 Canadian provinces.

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About the Author

is expected to complete the Professional Development Certificate in Renewable Energy from the University of Toronto by December 2017. Adam recently completed his Social Media Certificate from Algonquin College Continuing & Online Learning. Adam also graduated from the University of Winnipeg with a three-year B.A. combined major in Economics and Rhetoric, Writing & Communications in 2011. Adam owns a part-time tax preparation business. He also recently started up Salay Consulting and Social Media services, a part-time business which provides cleantech writing, analysis, and social media services. His eventual goal is to be a cleantech policy analyst. You can follow him on Twitter @adamjohnstonwpg or check out his business

  • Pingback: Ford looks forward to rising EV sales » TckTckTck | the Global Campaign for Climate Action()

  • chip m

    When one counts hybrids as pure electric, the claim seems legit.
    When Ford will be ready to compete, it may want to differentiate the pure EV it has and price it for mass consumption. Otherwise, it seems like it wants to only sell hybrids.

  • It would be nice to achieve such high penetrations in so short time.

    The huge price-drop of the 2013 Nissan Leaf makes me hopeful for a real penetration breakthrough.

    • Yes, and something a lot of folks don’t realize (who even know about the price cut in the first place) is that it comes from moving manufacturing closer to sales. Simply scaling up will bring costs down considerably, and then there are all the technological improvements going on…

      • Remember computer costs? Does anyone remember the cost of a laptop around 1999? In Canada it was around $2,000. Now, laptops are easily around $500 Canadian for some, almost a quarter. That’s one example of scaling up technology. You will see it too with EV’s and other clean technology.

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