Connect with us

Hi, what are you looking for?


Clean Power

Greenstart Kills Its Cleantech Accelerator

Reposted from Ecopreneurist:


…for something better. The premier cleantech accelerator is going for the kill and has transformed itself into a venture capital + design firm. Greenstart will now offer its startups a full range of design services aimed to create better value and impact.

“After two years, 15 investments, lots of tweaks, and 75% of our companies raising follow-on funding: we’ve decided to kill our accelerator program completely. We’re doing away with the three-month timeframe, the demo days, and mandatory sleepovers (mostly).”

Founder Mitch Lowe identifies two main flaws with the accelerator model-

“We’ve found that a three-month program simply isn’t enough. Our startups told us they wanted more – a lifetime partner who will roll up their sleeves and help push their business forward for years to come. So we listened.”

The other? Lack of top class design services available for startups.

The company recognizes that state-of-the-art user interface has helped propel the breakout success of companies like NestAirBnb, Uber, and Apple. This new direction reinforces that visual design is not skin-deep, but helps create a symbiotic relationship between the user and tool.

But the problem for startups is that this kind of design is expensive and hard to access. Greenstart is trying to solve that problem by investing both capital and design services.

We’ve created a “build-and-deliver” studio exclusively for our portfolio companies. Headed by David Merkoski, our studio has grown to a 10-person team focused on delivering the best UX, business model, and brand design to our startups. It’s the first of its kind in venture capital.

Greenstart has been inching towards this new avatar since a year, hiring David who was executive creative director at Frog.

Mitch adds that it is no longer business as usual for accelerators and venture capitalists, with the advent of crowdfunding.

“There’s never been a better time for this kind of innovation in early-stage investing. The rise of crowdfunding and decreased cost of starting a company means that entrepreneurs have more choices now than ever before. Investors often have to compete for the best companies. To truly offer the most value to entrepreneurs, a check and advice may no longer suffice. Value-added services may be the future of venture.”

Amen to that.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

We publish a number of guest posts from experts in a large variety of fields. This is our contributor account for those special people, organizations, agencies, and companies.


You May Also Like


The City of New York will require all Uber and Lyft vehicles to be electric by 2030. The companies could get there even sooner.


Uber says it is exploring a partnership with an establish automaker to manufacture specialized ride hailing vehicles.

Autonomous Vehicles

Years after Uber founder and former CEO Travis Kalanick said Uber would buy all the robotaxis Tesla could make (it turns out the figure was...

Clean Transport

In many ways, an EV is a great fit for rideshare and delivery driving. How do I know? I’ve done it. A few years...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.