Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Gallons Of Light

Tesla cars are already pretty dang popular. However, as with all electric vehicles, there’s a lot of room for improvement on the marketing side of things. Frankly, reaching out to the desires and emotions of common people is something we all need to do better.

Jordan Bloch, who’s in the business of doing this, was apparently inspired enough by Tesla but disappointed enough in its videos to go ahead and create a great video on Tesla’s Model S and solar-powered superchargers for the company. Here’s the video, followed by the introduction on the story behind the film:

The Making of Gallons Of Light

It was November 2012, and I had just moved from New York City to Los Angeles. My girlfriend and I were walking down the 3rd Street Promenade in Santa Monica, CA, and I noticed the Tesla retail store.

I’d heard about Tesla, but seeing the car in person…I was floored. Beyond the car itself, Tesla was creating a network of free, solar-powered Superchargers in partnership with Solar City. This was the future of transportation.

As I looked around the store, my eyes wandered to plasma screens showing footage of the Model S. Frankly, I wasn’t impressed. Where was the cinematic flair, the story, the emotion? I knew I could do better.

As I stared at the monitors surrounding me, I saw an incredible opportunity: to create a commercial that tied together the Model S and the Superchargers.

I went home and contemplated the challenge I was up against. Where would I get a Model S for my project? A hot commodity, the car was massively backordered.

The prospect was daunting to say the least….

For the full story (worth the read, imho) and many pics, check out: The Making of Gallons Of Light

 
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
 

Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

Comments

You May Also Like

Cars

France’s auto market saw plugin electric vehicles (EVs) take 22.3% share of new sales in January, up from 17.6% year on year. Full electrics...

Clean Transport

Last month, the Treasury Department said the Tesla Model Y was a passenger car for tax credit purposes. Now it has changed its mind.

Cars

Plugin Car Market Grows To 38% In Europe As EV Sales Jump Through The Roof!

Cars

Originally published on opportunity:energy. Italy’s EV market ended a weak 2022 with a December in line with the unimpressive figures posted in previous months....

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.