Nearly a full year since the company was awarded Best of Show at the 2012 Consumer Electronics Show (CES) in Las Vegas, LG has launched its award-winning 55-inch OLED super-thin television in Korea, with other markets soon to open.
The LG Cinema 3D Smart TV is one of the thinnest televisions around, measuring in at the same width of three credit cards at its thinnest point.
Described as “virtually borderless” and weighing in at only 16.5 pounds, the television gives the home viewer exceptional 2D and 3D viewing experiences. The Cinema 3D is also a smart TV, connected to the internet and a variety of applications and services.
OLED technology has been around for awhile but has never been very marketable due to the high price tag attached. The LG Cinema 3D Smart TV is going to be selling for around $10,300, and is therefore well outside the budgets of most households. But with growing adoption comes a lessening of the price, so maybe in the next few years we’ll see OLEDs achieve a more feasible price range.
The main selling point for OLED displays is their energy efficiency. Unlike LCD technology, which requires a lamp to provide backlight, an OLED display does without the lamp. This provides a more efficient device, greater black levels, and a greener production (removing the need for fluorescent lamps or LED backlights).
All in all, the LG Cinema 3D Smart TV is sure to be a winner this year as it makes its debut in Korea and, hopefully, in other countries later on.