The CEO of city guide developer MyCityWay has announced a partnership with BMW to integrate its “location based situationally-aware” mobile application into BMW’s fleet of 70 DriveNow BMW ActiveE electric vehicles currently in place in San Francisco.
Puneet Mehta, CEO of MyCityWay, was speaking at the Content and Apps for Automotive Conference hosted by Telematics Update in San Diego when he announced the partnership.
“The telematics industry is moving from a car-centric model to a user-centric model,” Mehta said. “What MyCityWay provides through DriveNow is the ability to connect the dots on their daily needs across various verticals, access to real-time information and a personalized view of a driver’s surroundings – all of which are key to the consumer experience.”
The press release, put out through Bloomberg, says that the “MyCityWay integration will focus on providing situationally-aware local discovery and relevant information based on location, needs and other real-time factors.” Included in the information provided will be weather, traffic, parking, nearby events, dining and nightlife options, public transit updates, and more.
MyCityWay believe that including all of these facets together in one application will give drivers the benefit of being able to not only search for a restaurant but also find directions, the fastest route based on traffic patterns, and locate the best parking nearby to where they want to eat.
“DriveNow’s partnership with MyCityWay dovetails perfectly with BMW’s overarching goal to become the leading provider of premium mobility services,” said Rich Steinberg, CEO of DriveNow. “The localized services and connectivity provided by MyCityWay will serve to enhance the driver experience for our customers and make finding their way around San Francisco easier and more enjoyable.”