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Published on November 12th, 2012 | by Charis Michelsen


Ford Triples Dealers Certified To Sell C-MAX Energi, Outsells Prius V

November 12th, 2012 by  

Ford seems to be doing rather well at the whole greener cars game — the number of dealers certified to sell plug-in electrified vehicles (hybrids, really, including the C-MAX Energi) has tripled to over 200 nationwide.

Ford Triples Hybrid Certified Dealerships, Outsells Prius

The first group of certified dealers numbered just 67 (in California, New York, and New Jersey); the initial plan was to get around 350 certified by early next year. Ford currently has another 700-odd dealerships enrolled for certification, showing off the enthusiasm Ford has applied to its decision to smash the Prius market into itty bitty pieces.

In the words of C. J. O’Donnell, Ford Electrified Vehicle Marketing Manager, as reported by PR Newswire:

“Ford’s strategy to deliver the power of choice for leading fuel economy across our lineup seems very well timed as our customers and dealers are showing significant interest in vehicles such as the C-MAX Energi plug-in hybrid. C-MAX Energi joins C-MAX Hybrid to help Ford take on Prius for the first time, with great early signs as the hybrid outsold Prius v in its first full month of sales in October.”

Ford C-MAX Hybrid vs. Prius — Ford is Winning

The C-MAX Hybrid sales beat out Toyota’s Prius V sales during its first full month of sales by a slim margin — 3182 to 2769 — which is surely in part due to better fuel efficiency; the C-MAX does 47/47/47, whereas the Prius V gets 44/40 for a combined 42.

Ford hasn’t stopped there, though — it’s doing better on the mpg front in ICE cars, hybrids, crossovers, trucks, and SUVs. As reliable and all-around great as the Prius is, Toyota’s apparent coasting will do the company no favors in the long run. Then again, the Prius redesign may be a counterstrike — what do you think? Weigh in via the comments below!

Sources: PR Newswire & Gas2
Image Source: Ford 


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About the Author

spent 7 years living in Germany and Japan, studying both languages extensively, doing translation and education with companies like Bosch, Nissan, Fuji Heavy, and others. Charis has a Bachelor of Science degree in biology and currently lives in Chicago, Illinois. She also believes that Janeway was the best Star Trek Captain.

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