As electric vehicles (EVs) continue to grab consumer attention, some dealers are willing to go the extra mile just to stamp out the other EV competition.
In Sacramento, California, two Ford dealers, trying to boost sales of the Ford Focus EV and take a bite out of their competition from the Nissan Leaf’s offered lease pricing of $199/month, have offered the same starting lease price.
However, there are some caveats with the offer, as AutoblogGreen notes:
The fine print is important here, since the mileage limit was dropped by 1,500 miles from 12,000 to 10,500 per year. The dealers required at least $2,800 down; one was offering a 24-month lease, one was for a 36-month lease. When you do the math, as GCR did, you find that “in California particularly, the first year of driving comes close to being effectively free.” That’s one heck of a deal….
It remains to be seen if consumers will grab the carrot for an electric car. However, as EVs are still very young as an automotive choice, expect more dealers to offer similar options in the future, as more consumers become informed about the electric driving option and dealers try to woo them to their site.
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