Connect with us

Hi, what are you looking for?


Consumer Technology

Levi Strauss Using Reycled Plastic in Latest Denim Collection

Levi StraussJust about everyone has owned a pair of Levi Strauss jeans, unless you’re still into wearing polyester. Levi Strauss is a known icon in the clothing industry. Now it is setting the standard again with a new denim collection that will incorporate over 3.5 million recycled bottles into their clothing.

This is a great way to promote recycling by an industry leader and help lower the environmental impact of its products.

This is not Levi’s first attempt to be eco-friendly. Last year, the company launched its Water<Less collection that lowered the amount of water used in manufacturing by an average of 20%. The new collection will be deemed the Waste<Less collection.

Here are some more details on the new Levi Strauss jeans from BusinessGreen:

The Waste<Less denim trousers will each include at least 20 per cent post-consumer waste, equating to eight plastic 300ml to 500ml plastic bottles per pair.

The denim will include PET plastic and other polyethylene terephthalate materials, such as brown beer bottles and black food trays that have been collected by local recycling programs across the US.

The bottles and food trays will be sorted by colour, crushed into flakes and made into a polyester fibre, which will then be mixed with cotton fibre to create cotton yarn by Levi’s partner company Cone Denim.

Levi’s said the resulting fabric will also have an undertone of the colour of the bottles used.

James Curleigh, global president of Levi’s brand, says: “By adding value to waste, we hope to change the way people think about recycling.

“This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

More and more of the bigger-named clothing brands are joining in on lowering their environmental impact.

Some of these more eco-friendly brands include Nike, Adidas, Timberland, and now Levi Strauss… with several more in their footsteps.

Source: BusinessGreen
Image Credit: Levi’s shop via Iupungato /

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

Holds an electronic's engineering degree and is working toward a second degree in IT/web development. Enjoy's renewable energy topic's and has a passion for the environment. Part time writer and web developer, full time husband and father.


You May Also Like

Green Economy

Protein Evolution says it has developed a process that breaks down plastic waste so it can be used to make new products.

Consumer Technology

Bridgestone, one of the largest tire manufacturers in the world, is planning to help reduce the carbon footprint of its commercial vehicle line of...


The US car buying public loves big vehicles, and now they are going to love big electric vehicles.


BMW's new, recycled plastic bits could take a chunk out of the Pacific Garbage Patch.

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.