Connect with us

Hi, what are you looking for?

CleanTechnica
A new study reveals an 80 percent surge in California’s third-party home solar market so far in 2012, compared to 2011. [...]

Clean Power

80% Surge in California Third Party Home Solar Market

A new study reveals an 80 percent surge in California’s third-party home solar market so far in 2012, compared to 2011. […]

 

California may have been edged out by New Jersey for the most installed solar capacity in first quarter 2012, but it may not have lost its spot as the top American market for solar power for very long.

A new study out from home solar company Sunrun and market analysts PV Solar Report reveals an 80 percent surge in California’s third-party home solar market so far in 2012, compared to 2011. More importantly, this growth has been largely fueled by 13 median-income cities, labeled “solar stars,” all showing triple-digit growth.

The report notes that solar adoption continues to grow in traditional California hotbeds like Fresno and Bakersfield, but the sun has broken through the clouds in new communities like Santa Clarita, Castaic, Palmdale, Clovis, and Pleasanton — the top five cities.

 

 

While solar growth is notable in any instance, the economics of this new surge could be indicators of a growing trend. The average median annual household income across all 13 solar star cities was $57,000 — a range that would typically make the upfront cost of installing solar difficult. However, in nine of the solar star cities, at least 75 percent of homeowners preferred installing solar through a third-party provider — and that’s where Sunrun comes in.

The company owns, insures, and maintains the rooftop solar arrays installed on their customers’ homes, thus eliminating the cost of buying and installing solar. In addition, customers using a third-party solar service can lock in stable electric costs for years.

By making solar more affordable and even profitable, third-party solar providers say they can keep the industry growing. “Home solar is at the tip of the iceberg in terms of growth,” said Lynn Jurich, Sunrun president and co-founder. “As costs continue to drop and more homeowners realize they can go solar without high upfront payments, adoption will scale exponentially.”

 
 
 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

Silvio is Principal at Marcacci Communications, a full-service clean energy and climate policy public relations company based in Oakland, CA.

Comments

You May Also Like

Batteries

In late summer, it’s not uncommon for a big storm to send a gush of water down an arroyo, a dry streambed that gets...

Clean Power

Virtual power plants may be our most important and most overlooked domestic energy resource. Last summer, California’s record-breaking, grid-straining heat wave forced the state...

Cars

California announced the latest data showing the state’s accelerating transition to zero-emission vehicles (ZEVs) and ZEV market dominance — 18.8% of all new cars...

Aviation

Rail requires a lot more tunnels, and as the data shows, any time you are digging tunnels, fat-tailed risks abound and projects operate more...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.